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[Updated] In 2024, 10 Secrets to Conquering Your Target Audience with TikTok
10 Secrets to Conquering Your Target Audience with TikTok
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
A New Era for Content Creators: Non-TikTok Alternatives Unveiled
5 Best Alternatives to TikTok You Should Know in 2024
Shanoon Cox
Mar 27, 2024• Proven solutions
Whether you love it or hate it, you must have heard about an App in 2020 - TikTok. Due to the outbreak of Covid-19, TikTok became one of the fastest-growing apps on both the App Store and Google Play. Teenagers are obsessed with it, but their parents don’t understand it. The government fears it, but companies eager to make money off it. TikTok probably has been the most controversial (and prevalent) social network ever.
What makes TikTok different? Initially, Tiktok is famous for its 15-second short videos, and most of the videos are lip-syncing videos. Gradually, it evolved into a community mixed with music, lip-syncing, and micro-video content. Besides providing access to an impressive music library, the app also offers a rich selection of video editing tools, which makes videos go viral quickly.
However, the US government has threatened to ban TikTok in the US recently after it had been banned in India. The growing uncertainties of TikTok has driven so many users to look for TikTok alternatives. In this article, we will go through some of the best options available to both iPhone and Android users.
Top 5 Alternatives to the TikTok App
Members of TikTok - including the Musical.ly community can’t create videos longer than one minute, which can potentially limit their options while recording music videos. What’s more, the app’s video editing capabilities are somewhat limited, since producing the cloning effect and numerous other effects require you to use more powerful video editing apps. To help you overcome these obstacles, we’ve selected some of the best music video apps on the market, so here are the five best alternatives to TikTok.
1. Dubsmash
Compatibility: iOS, Android
Price: Free
It is probably one of the oldest music video apps for Android and iOS-based devices that lost a bit of its former glory with the rise of Musical.ly. The fact that Dubmash has over one hundred million installs speaks volumes about its popularity today. By downloading this app, you’re becoming a part of a large community that revolves around entertaining lip-sync videos.
You can use thousands of different sounds in your videos, including movie and TV quotes, which means that you’ll always have fresh material for your videos. The app lets you add stickers and text overlays to videos so that you can make even more captivating music videos. The app displays videos in the style of Snapchat stories divided into two news feed sections so you can follow the channels you like and keep track of the latest videos posted by your friends. Besides enabling you to post music videos on your Dumbmash profile, the app lets you share your videos on other social media networks. You can save each video you produce with this app to your camera roll.
Can you believe it? Lots of movie stars are big fans of this app and Penelope Cruz is one of them.
2. Funimate
Compatibility: Android, iOS
Price: Free, offers in-app purchases
The most significant advantage of using Funimate over TikTok is that you can create any style of music video you want. You can create slow-motion videos, compile several video clips into a compilation, make video loops, and much more. The app’s huge music library grants you access to countless popular songs and sound effects, which makes it a perfect choice for lip-syncing videos.
Funimate features more than twenty advanced video effects that turn ordinary everyday moments into magical viral music videos. In addition, you can add as much text or stickers to a video as you want, so you can easily add funny comments to each video you record with this app. Making collab videos with your friends is comfortable with Funimate as you have to pick a song you both like and merge the footage into a single clip. If you want to gain access to some of the app’s more advanced options, you’ll have to make in-app purchases.
Watch the following video to see how to make edits on Funimate
3. Cheez
Compatibility: iOS, Android
Price: Free
If you choose to become a member of the Cheez community, you’ll be able to do much more than producing lip-syncing videos. You can also post the most popular video categories on this social network include vlogging, comedy videos, or fashion. If your videos get enough likes, shares, and comments, you’ll receive rewards. At the same time, you can also get prizes for watching videos or commenting on the posts you like.
The video editing features include cutting and trimming tools, so you can easily remove all mistakes you made while recording your music video. There are hundreds of stickers, visual effects, and live filters that can help you create content your followers will adore. The best part is that you can post topics, start battles, join different challenges, and display your creativity or try DanceOff the first mobile dancing game. If you’re looking for an app that lets you discover terrific videos and create your content simultaneously, the Cheez app is one of your best options.
4. Triller
Compatibility: Android, iOS
Price: Free, offers in-app purchases
Celebrities like Kevin Hart or Selena Gomez use Triller to record and edit their social media videos because the app makes this process simple. You have to record the footage, and the auto-editing algorithm will do the rest for you. Triller’s video editing tools enable you to trim or cut videos, apply more than 50 filters, or even draw over the videos to express your creativity.
If you would like to collaborate with your friends, this app is a great choice, since it offers powerful collab video features. However, Triller is not a networking platform, as it is only a video editing app that doesn’t have a community aspect. The app’s file-sharing options, on the other hand, enable you to post videos you created to your social media accounts on Facebook, Instagram, and Twitter or save them to the camera roll.
Want to know more about Triller? Just click the following video.
5. Likee - Formerly LIKE Video
Compatibility: Android
Price: Free
You can gain superpowers or become the start of your favorite movie if you choose to install Likee on your Android phone. The app features a vast amount of dialogue materials and a Music Magic filter the applies effects to videos based on the change of music volume or intonation. These are just a few reasons why millions of people are using Likee to produce their music videos. Besides offering an incredibly rich filter collection, the app also allows you to speed up or slow down your footage, merge several videos into a single clip, and use crop and trim videos.
The Likee community is a great place to discover new music videos or meet creators that share your taste in music. The app lets you share your videos to all of the most popular social networks so that you can share your videos with your followers on all of your social media accounts.
Read More: Everything about Vigo Video You Should Know
Conclusion
Making short music videos using TikTok- Including Musical.ly alternatives is a fun process because each of the apps we presented in this article offers powerful video editing tools that enable you to unleash your creativity. Which app are you using to create your music videos? Leave a comment below and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Whether you love it or hate it, you must have heard about an App in 2020 - TikTok. Due to the outbreak of Covid-19, TikTok became one of the fastest-growing apps on both the App Store and Google Play. Teenagers are obsessed with it, but their parents don’t understand it. The government fears it, but companies eager to make money off it. TikTok probably has been the most controversial (and prevalent) social network ever.
What makes TikTok different? Initially, Tiktok is famous for its 15-second short videos, and most of the videos are lip-syncing videos. Gradually, it evolved into a community mixed with music, lip-syncing, and micro-video content. Besides providing access to an impressive music library, the app also offers a rich selection of video editing tools, which makes videos go viral quickly.
However, the US government has threatened to ban TikTok in the US recently after it had been banned in India. The growing uncertainties of TikTok has driven so many users to look for TikTok alternatives. In this article, we will go through some of the best options available to both iPhone and Android users.
Top 5 Alternatives to the TikTok App
Members of TikTok - including the Musical.ly community can’t create videos longer than one minute, which can potentially limit their options while recording music videos. What’s more, the app’s video editing capabilities are somewhat limited, since producing the cloning effect and numerous other effects require you to use more powerful video editing apps. To help you overcome these obstacles, we’ve selected some of the best music video apps on the market, so here are the five best alternatives to TikTok.
1. Dubsmash
Compatibility: iOS, Android
Price: Free
It is probably one of the oldest music video apps for Android and iOS-based devices that lost a bit of its former glory with the rise of Musical.ly. The fact that Dubmash has over one hundred million installs speaks volumes about its popularity today. By downloading this app, you’re becoming a part of a large community that revolves around entertaining lip-sync videos.
You can use thousands of different sounds in your videos, including movie and TV quotes, which means that you’ll always have fresh material for your videos. The app lets you add stickers and text overlays to videos so that you can make even more captivating music videos. The app displays videos in the style of Snapchat stories divided into two news feed sections so you can follow the channels you like and keep track of the latest videos posted by your friends. Besides enabling you to post music videos on your Dumbmash profile, the app lets you share your videos on other social media networks. You can save each video you produce with this app to your camera roll.
Can you believe it? Lots of movie stars are big fans of this app and Penelope Cruz is one of them.
2. Funimate
Compatibility: Android, iOS
Price: Free, offers in-app purchases
The most significant advantage of using Funimate over TikTok is that you can create any style of music video you want. You can create slow-motion videos, compile several video clips into a compilation, make video loops, and much more. The app’s huge music library grants you access to countless popular songs and sound effects, which makes it a perfect choice for lip-syncing videos.
Funimate features more than twenty advanced video effects that turn ordinary everyday moments into magical viral music videos. In addition, you can add as much text or stickers to a video as you want, so you can easily add funny comments to each video you record with this app. Making collab videos with your friends is comfortable with Funimate as you have to pick a song you both like and merge the footage into a single clip. If you want to gain access to some of the app’s more advanced options, you’ll have to make in-app purchases.
Watch the following video to see how to make edits on Funimate
3. Cheez
Compatibility: iOS, Android
Price: Free
If you choose to become a member of the Cheez community, you’ll be able to do much more than producing lip-syncing videos. You can also post the most popular video categories on this social network include vlogging, comedy videos, or fashion. If your videos get enough likes, shares, and comments, you’ll receive rewards. At the same time, you can also get prizes for watching videos or commenting on the posts you like.
The video editing features include cutting and trimming tools, so you can easily remove all mistakes you made while recording your music video. There are hundreds of stickers, visual effects, and live filters that can help you create content your followers will adore. The best part is that you can post topics, start battles, join different challenges, and display your creativity or try DanceOff the first mobile dancing game. If you’re looking for an app that lets you discover terrific videos and create your content simultaneously, the Cheez app is one of your best options.
4. Triller
Compatibility: Android, iOS
Price: Free, offers in-app purchases
Celebrities like Kevin Hart or Selena Gomez use Triller to record and edit their social media videos because the app makes this process simple. You have to record the footage, and the auto-editing algorithm will do the rest for you. Triller’s video editing tools enable you to trim or cut videos, apply more than 50 filters, or even draw over the videos to express your creativity.
If you would like to collaborate with your friends, this app is a great choice, since it offers powerful collab video features. However, Triller is not a networking platform, as it is only a video editing app that doesn’t have a community aspect. The app’s file-sharing options, on the other hand, enable you to post videos you created to your social media accounts on Facebook, Instagram, and Twitter or save them to the camera roll.
Want to know more about Triller? Just click the following video.
5. Likee - Formerly LIKE Video
Compatibility: Android
Price: Free
You can gain superpowers or become the start of your favorite movie if you choose to install Likee on your Android phone. The app features a vast amount of dialogue materials and a Music Magic filter the applies effects to videos based on the change of music volume or intonation. These are just a few reasons why millions of people are using Likee to produce their music videos. Besides offering an incredibly rich filter collection, the app also allows you to speed up or slow down your footage, merge several videos into a single clip, and use crop and trim videos.
The Likee community is a great place to discover new music videos or meet creators that share your taste in music. The app lets you share your videos to all of the most popular social networks so that you can share your videos with your followers on all of your social media accounts.
Read More: Everything about Vigo Video You Should Know
Conclusion
Making short music videos using TikTok- Including Musical.ly alternatives is a fun process because each of the apps we presented in this article offers powerful video editing tools that enable you to unleash your creativity. Which app are you using to create your music videos? Leave a comment below and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Whether you love it or hate it, you must have heard about an App in 2020 - TikTok. Due to the outbreak of Covid-19, TikTok became one of the fastest-growing apps on both the App Store and Google Play. Teenagers are obsessed with it, but their parents don’t understand it. The government fears it, but companies eager to make money off it. TikTok probably has been the most controversial (and prevalent) social network ever.
What makes TikTok different? Initially, Tiktok is famous for its 15-second short videos, and most of the videos are lip-syncing videos. Gradually, it evolved into a community mixed with music, lip-syncing, and micro-video content. Besides providing access to an impressive music library, the app also offers a rich selection of video editing tools, which makes videos go viral quickly.
However, the US government has threatened to ban TikTok in the US recently after it had been banned in India. The growing uncertainties of TikTok has driven so many users to look for TikTok alternatives. In this article, we will go through some of the best options available to both iPhone and Android users.
Top 5 Alternatives to the TikTok App
Members of TikTok - including the Musical.ly community can’t create videos longer than one minute, which can potentially limit their options while recording music videos. What’s more, the app’s video editing capabilities are somewhat limited, since producing the cloning effect and numerous other effects require you to use more powerful video editing apps. To help you overcome these obstacles, we’ve selected some of the best music video apps on the market, so here are the five best alternatives to TikTok.
1. Dubsmash
Compatibility: iOS, Android
Price: Free
It is probably one of the oldest music video apps for Android and iOS-based devices that lost a bit of its former glory with the rise of Musical.ly. The fact that Dubmash has over one hundred million installs speaks volumes about its popularity today. By downloading this app, you’re becoming a part of a large community that revolves around entertaining lip-sync videos.
You can use thousands of different sounds in your videos, including movie and TV quotes, which means that you’ll always have fresh material for your videos. The app lets you add stickers and text overlays to videos so that you can make even more captivating music videos. The app displays videos in the style of Snapchat stories divided into two news feed sections so you can follow the channels you like and keep track of the latest videos posted by your friends. Besides enabling you to post music videos on your Dumbmash profile, the app lets you share your videos on other social media networks. You can save each video you produce with this app to your camera roll.
Can you believe it? Lots of movie stars are big fans of this app and Penelope Cruz is one of them.
2. Funimate
Compatibility: Android, iOS
Price: Free, offers in-app purchases
The most significant advantage of using Funimate over TikTok is that you can create any style of music video you want. You can create slow-motion videos, compile several video clips into a compilation, make video loops, and much more. The app’s huge music library grants you access to countless popular songs and sound effects, which makes it a perfect choice for lip-syncing videos.
Funimate features more than twenty advanced video effects that turn ordinary everyday moments into magical viral music videos. In addition, you can add as much text or stickers to a video as you want, so you can easily add funny comments to each video you record with this app. Making collab videos with your friends is comfortable with Funimate as you have to pick a song you both like and merge the footage into a single clip. If you want to gain access to some of the app’s more advanced options, you’ll have to make in-app purchases.
Watch the following video to see how to make edits on Funimate
3. Cheez
Compatibility: iOS, Android
Price: Free
If you choose to become a member of the Cheez community, you’ll be able to do much more than producing lip-syncing videos. You can also post the most popular video categories on this social network include vlogging, comedy videos, or fashion. If your videos get enough likes, shares, and comments, you’ll receive rewards. At the same time, you can also get prizes for watching videos or commenting on the posts you like.
The video editing features include cutting and trimming tools, so you can easily remove all mistakes you made while recording your music video. There are hundreds of stickers, visual effects, and live filters that can help you create content your followers will adore. The best part is that you can post topics, start battles, join different challenges, and display your creativity or try DanceOff the first mobile dancing game. If you’re looking for an app that lets you discover terrific videos and create your content simultaneously, the Cheez app is one of your best options.
4. Triller
Compatibility: Android, iOS
Price: Free, offers in-app purchases
Celebrities like Kevin Hart or Selena Gomez use Triller to record and edit their social media videos because the app makes this process simple. You have to record the footage, and the auto-editing algorithm will do the rest for you. Triller’s video editing tools enable you to trim or cut videos, apply more than 50 filters, or even draw over the videos to express your creativity.
If you would like to collaborate with your friends, this app is a great choice, since it offers powerful collab video features. However, Triller is not a networking platform, as it is only a video editing app that doesn’t have a community aspect. The app’s file-sharing options, on the other hand, enable you to post videos you created to your social media accounts on Facebook, Instagram, and Twitter or save them to the camera roll.
Want to know more about Triller? Just click the following video.
5. Likee - Formerly LIKE Video
Compatibility: Android
Price: Free
You can gain superpowers or become the start of your favorite movie if you choose to install Likee on your Android phone. The app features a vast amount of dialogue materials and a Music Magic filter the applies effects to videos based on the change of music volume or intonation. These are just a few reasons why millions of people are using Likee to produce their music videos. Besides offering an incredibly rich filter collection, the app also allows you to speed up or slow down your footage, merge several videos into a single clip, and use crop and trim videos.
The Likee community is a great place to discover new music videos or meet creators that share your taste in music. The app lets you share your videos to all of the most popular social networks so that you can share your videos with your followers on all of your social media accounts.
Read More: Everything about Vigo Video You Should Know
Conclusion
Making short music videos using TikTok- Including Musical.ly alternatives is a fun process because each of the apps we presented in this article offers powerful video editing tools that enable you to unleash your creativity. Which app are you using to create your music videos? Leave a comment below and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Whether you love it or hate it, you must have heard about an App in 2020 - TikTok. Due to the outbreak of Covid-19, TikTok became one of the fastest-growing apps on both the App Store and Google Play. Teenagers are obsessed with it, but their parents don’t understand it. The government fears it, but companies eager to make money off it. TikTok probably has been the most controversial (and prevalent) social network ever.
What makes TikTok different? Initially, Tiktok is famous for its 15-second short videos, and most of the videos are lip-syncing videos. Gradually, it evolved into a community mixed with music, lip-syncing, and micro-video content. Besides providing access to an impressive music library, the app also offers a rich selection of video editing tools, which makes videos go viral quickly.
However, the US government has threatened to ban TikTok in the US recently after it had been banned in India. The growing uncertainties of TikTok has driven so many users to look for TikTok alternatives. In this article, we will go through some of the best options available to both iPhone and Android users.
Top 5 Alternatives to the TikTok App
Members of TikTok - including the Musical.ly community can’t create videos longer than one minute, which can potentially limit their options while recording music videos. What’s more, the app’s video editing capabilities are somewhat limited, since producing the cloning effect and numerous other effects require you to use more powerful video editing apps. To help you overcome these obstacles, we’ve selected some of the best music video apps on the market, so here are the five best alternatives to TikTok.
1. Dubsmash
Compatibility: iOS, Android
Price: Free
It is probably one of the oldest music video apps for Android and iOS-based devices that lost a bit of its former glory with the rise of Musical.ly. The fact that Dubmash has over one hundred million installs speaks volumes about its popularity today. By downloading this app, you’re becoming a part of a large community that revolves around entertaining lip-sync videos.
You can use thousands of different sounds in your videos, including movie and TV quotes, which means that you’ll always have fresh material for your videos. The app lets you add stickers and text overlays to videos so that you can make even more captivating music videos. The app displays videos in the style of Snapchat stories divided into two news feed sections so you can follow the channels you like and keep track of the latest videos posted by your friends. Besides enabling you to post music videos on your Dumbmash profile, the app lets you share your videos on other social media networks. You can save each video you produce with this app to your camera roll.
Can you believe it? Lots of movie stars are big fans of this app and Penelope Cruz is one of them.
2. Funimate
Compatibility: Android, iOS
Price: Free, offers in-app purchases
The most significant advantage of using Funimate over TikTok is that you can create any style of music video you want. You can create slow-motion videos, compile several video clips into a compilation, make video loops, and much more. The app’s huge music library grants you access to countless popular songs and sound effects, which makes it a perfect choice for lip-syncing videos.
Funimate features more than twenty advanced video effects that turn ordinary everyday moments into magical viral music videos. In addition, you can add as much text or stickers to a video as you want, so you can easily add funny comments to each video you record with this app. Making collab videos with your friends is comfortable with Funimate as you have to pick a song you both like and merge the footage into a single clip. If you want to gain access to some of the app’s more advanced options, you’ll have to make in-app purchases.
Watch the following video to see how to make edits on Funimate
3. Cheez
Compatibility: iOS, Android
Price: Free
If you choose to become a member of the Cheez community, you’ll be able to do much more than producing lip-syncing videos. You can also post the most popular video categories on this social network include vlogging, comedy videos, or fashion. If your videos get enough likes, shares, and comments, you’ll receive rewards. At the same time, you can also get prizes for watching videos or commenting on the posts you like.
The video editing features include cutting and trimming tools, so you can easily remove all mistakes you made while recording your music video. There are hundreds of stickers, visual effects, and live filters that can help you create content your followers will adore. The best part is that you can post topics, start battles, join different challenges, and display your creativity or try DanceOff the first mobile dancing game. If you’re looking for an app that lets you discover terrific videos and create your content simultaneously, the Cheez app is one of your best options.
4. Triller
Compatibility: Android, iOS
Price: Free, offers in-app purchases
Celebrities like Kevin Hart or Selena Gomez use Triller to record and edit their social media videos because the app makes this process simple. You have to record the footage, and the auto-editing algorithm will do the rest for you. Triller’s video editing tools enable you to trim or cut videos, apply more than 50 filters, or even draw over the videos to express your creativity.
If you would like to collaborate with your friends, this app is a great choice, since it offers powerful collab video features. However, Triller is not a networking platform, as it is only a video editing app that doesn’t have a community aspect. The app’s file-sharing options, on the other hand, enable you to post videos you created to your social media accounts on Facebook, Instagram, and Twitter or save them to the camera roll.
Want to know more about Triller? Just click the following video.
5. Likee - Formerly LIKE Video
Compatibility: Android
Price: Free
You can gain superpowers or become the start of your favorite movie if you choose to install Likee on your Android phone. The app features a vast amount of dialogue materials and a Music Magic filter the applies effects to videos based on the change of music volume or intonation. These are just a few reasons why millions of people are using Likee to produce their music videos. Besides offering an incredibly rich filter collection, the app also allows you to speed up or slow down your footage, merge several videos into a single clip, and use crop and trim videos.
The Likee community is a great place to discover new music videos or meet creators that share your taste in music. The app lets you share your videos to all of the most popular social networks so that you can share your videos with your followers on all of your social media accounts.
Read More: Everything about Vigo Video You Should Know
Conclusion
Making short music videos using TikTok- Including Musical.ly alternatives is a fun process because each of the apps we presented in this article offers powerful video editing tools that enable you to unleash your creativity. Which app are you using to create your music videos? Leave a comment below and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: [Updated] In 2024, 10 Secrets to Conquering Your Target Audience with TikTok
- Author: Gary
- Created at : 2024-05-23 07:05:54
- Updated at : 2024-05-24 07:05:54
- Link: https://tiktok-clips.techidaily.com/updated-in-2024-10-secrets-to-conquering-your-target-audience-with-tiktok/
- License: This work is licensed under CC BY-NC-SA 4.0.
