Top TikTok Ad Techniques: Engaging Audienrances & Showcasing Successes

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

TickTock Wit: Spotlight on Top TikTok Comedy Personalities

As with all social media websites, Tiktok was also introduced for the purpose of entertainment. Although it has become a platform for much more than enjoyment, its main purpose still serves to be joy.

Tiktok trends and funny videos have gone through the roof in recent years. People from all around the world pick up any topic, splash some humor on it and post it for the rest of the world to see.

In this article, we will list the top Tiktok comedy trends and stars you must follow!

Tiktok Comedy Trends

Tiktok videos have a way of becoming trends pretty easily. Users tend to add sass and humor to anything and everything and turn it into a trend. Then everyone gets onto the bandwagon, and we see our FYP flooding with different versions of the same trend.

Over the years, we have seen many Tiktok comedy trends that have made us laugh our hearts out. Let’s take a look at some of the best ones.

1. Poking Fun at Life Hacks

This trend started out with Khaby Lame, who posted a video during the pandemic where he poked fun at a life hack video. Eventually, many people caught on and started making videos where they would try absurd hacks, which never worked.

Figure 1: Khaby Lame Tiktok Video

2. Zoom Meeting Mishaps

Zoom meeting mishaps are one of the most hilarious trends that took TikTok by storm. In the initial pandemic phase, people were getting accustomed to the online world where using zoom was a big challenge for a lot of us. Click here to see a mishap.

Figure 2: Zoom Meetings

However, luckily for us, this challenge gave us a lot of hilarious moments as well. A lot of people hoped on the trend of sharing their hilarious experiences.

3. Videos Living in Your Head Rent Free Trend

A user asked a question, “What’s a video that lives in your head rent-free?”

Figure 3: Videos that live in your head rent-free

The responses to this were hilarious, where people shared all sorts of videos.

4. Good Soup Trend

Apparently, there’s a show out there where Adam Driver comments on a soup that its “good soup.” Well, Tiktokers took that one-liner and made hilarious content out of it.

Figure 4: Good Soup Trend

5. The He He He Trend

People used this hilarious sound to create funny videos showing people expecting something and then getting something else.

Figure 5: The He He He Trend

These are some of the fun Tiktok trends that have happened in the past year. You can always hop on any of these trends. Even if these trends have died down, there are always new ones you can try out.

Top 10 Tiktok Comedy Stars

Now let’s take a look at the top 10 Tiktok comedy stars that you must follow to make the most of your Tiktok experience.

1. Brittany Broski

Brittany Broski is an American Tiktoker who gained her fame in August 2019 after a video of her tasting a kombucha for the first time went viral. She currently has 6.6 million followers on Tiktok and 902k followers on Instagram.

Figure 6: Brittany Broski Funny Tiktok

Her Tiktoks include different funny videos, including videos with a rat filter on, making up scenarios, and doing bits. Her videos have thousands and millions of views showing that she has quite a viewership.

2. Kris Collins

Kris Collins is a Canadian Tiktoker who goes by the handle “kallmekris.” Kris has a following of 43.0 million people. She is famous for her skits, called the Imagine series, where she acts as different characters. She started out with just one or two characters and eventually built a whole lot of characters.

Figure 7: Kris Collins “What I Imagine” Series

The uniqueness of her videos comes from the variety of characters and her dry sense of humor. Thus, making her videos extremely popular.

3. Sarah Cooper

Sarah Cooper is an American author and comedian. Her Tiktok videos consist of lip-syncing. She became famous for her Trump impersonations. She has around 641.6k followers on Tiktok, but most of her videos have views in millions.

Figure 8: “How to Second Term” Impersonation

If you like funny impersonations, “whatchugotforme” is her handle. So, go follow her on Tiktok right now!

4. Dobre Twins

Lucas and Marcus Dobre are twin brothers who started a YouTube channel along with their two other brothers. They now have a TikTok account with 38.4 million followers. They make different comedy videos, do fun challenges, and also make vlogs.

Figure 9: “ID pics vs real life”

The credit of their huge following owes to the fact that their content is very enjoyable.

5. Liza Koshy

Liza Koshy is an American actress who gained fame through her YouTube channel. She has a knack for making everything sound funny using her unique facial expressions. She currently has 29.4 million followers on Tiktok.

Figure 10: Liza Koshy Funny Tiktok

This is a must-have account on your feed!

6. Cole LaBrant

Who doesn’t love wholesome family humor? Well, Cole LaBrant is just the Tiktoker for you. He makes fun and humorous videos with his beautiful wife and daughters. His videos consist of skits, dances, pranks, and a whole lotta cuteness.

Figure 11: Cole LaBrant Funny Tiktok

He has a following of 21.8 million people, and you should definitely be one of them!

7. Liam Silk

Liam Silk is an 18-year-old influencer who has 6.9 million followers on Tiktok.

Figure 12: Liam Silk Tiktok Video

His Tiktoks are hilarious and will surely have you rolling on the floor laughing.

8. Adam Waheed

Adam Waheed is a social media celebrity, comedian, and content creator. His Tiktok account has 15.5 million followers. His comedy sketches are hilarious to watch and will surely light up your days.

Figure 13: Adam Waheed’s “An Amazing Experience”

He uses personal experiences and adds humor to them, making them more enjoyable.

9. Daniele LaBelle

Another comedian and social media influencer that you must follow on Tiktok is Daniele LaBelle. He uses his athleticism to create comedy videos that will surely bring a smile to your face.

Figure 14: “If People Slid Instead of Walked Part 5”

He has a follower count of 25.3 million.

10. Khabane Lame

Last but in no way least and a personal favorite is Khabane Lame, AKA “@khaby.lame.” Khaby Lame became famous during the pandemic when he started making fun of life hacks in his videos.

Figure 15: Khaby Lame’s First Tiktok Video

This became his signature move and gained so much popularity that he is now one of the leading comedians on Tiktok. He now has 31.8k followers on Tiktok.

Conclusion

Tiktok is an amazing social networking website that provides its users an opportunity to express themselves in a very creative manner with a lot of ease. The main purpose of Tiktok was to give people a platform for enjoyment in the form of short videos, and that is exactly what it did!

Figure 1: Khaby Lame Tiktok Video

2. Zoom Meeting Mishaps

Zoom meeting mishaps are one of the most hilarious trends that took TikTok by storm. In the initial pandemic phase, people were getting accustomed to the online world where using zoom was a big challenge for a lot of us. Click here to see a mishap.

Figure 2: Zoom Meetings

However, luckily for us, this challenge gave us a lot of hilarious moments as well. A lot of people hoped on the trend of sharing their hilarious experiences.

3. Videos Living in Your Head Rent Free Trend

A user asked a question, “What’s a video that lives in your head rent-free?”

Figure 3: Videos that live in your head rent-free

The responses to this were hilarious, where people shared all sorts of videos.

4. Good Soup Trend

Apparently, there’s a show out there where Adam Driver comments on a soup that its “good soup.” Well, Tiktokers took that one-liner and made hilarious content out of it.

Figure 4: Good Soup Trend

5. The He He He Trend

People used this hilarious sound to create funny videos showing people expecting something and then getting something else.

Figure 5: The He He He Trend

These are some of the fun Tiktok trends that have happened in the past year. You can always hop on any of these trends. Even if these trends have died down, there are always new ones you can try out.

Top 10 Tiktok Comedy Stars

Now let’s take a look at the top 10 Tiktok comedy stars that you must follow to make the most of your Tiktok experience.

1. Brittany Broski

Brittany Broski is an American Tiktoker who gained her fame in August 2019 after a video of her tasting a kombucha for the first time went viral. She currently has 6.6 million followers on Tiktok and 902k followers on Instagram.

Figure 6: Brittany Broski Funny Tiktok

Her Tiktoks include different funny videos, including videos with a rat filter on, making up scenarios, and doing bits. Her videos have thousands and millions of views showing that she has quite a viewership.

2. Kris Collins

Kris Collins is a Canadian Tiktoker who goes by the handle “kallmekris.” Kris has a following of 43.0 million people. She is famous for her skits, called the Imagine series, where she acts as different characters. She started out with just one or two characters and eventually built a whole lot of characters.

Figure 7: Kris Collins “What I Imagine” Series

The uniqueness of her videos comes from the variety of characters and her dry sense of humor. Thus, making her videos extremely popular.

3. Sarah Cooper

Sarah Cooper is an American author and comedian. Her Tiktok videos consist of lip-syncing. She became famous for her Trump impersonations. She has around 641.6k followers on Tiktok, but most of her videos have views in millions.

Figure 8: “How to Second Term” Impersonation

If you like funny impersonations, “whatchugotforme” is her handle. So, go follow her on Tiktok right now!

4. Dobre Twins

Lucas and Marcus Dobre are twin brothers who started a YouTube channel along with their two other brothers. They now have a TikTok account with 38.4 million followers. They make different comedy videos, do fun challenges, and also make vlogs.

Figure 9: “ID pics vs real life”

The credit of their huge following owes to the fact that their content is very enjoyable.

5. Liza Koshy

Liza Koshy is an American actress who gained fame through her YouTube channel. She has a knack for making everything sound funny using her unique facial expressions. She currently has 29.4 million followers on Tiktok.

Figure 10: Liza Koshy Funny Tiktok

This is a must-have account on your feed!

6. Cole LaBrant

Who doesn’t love wholesome family humor? Well, Cole LaBrant is just the Tiktoker for you. He makes fun and humorous videos with his beautiful wife and daughters. His videos consist of skits, dances, pranks, and a whole lotta cuteness.

Figure 11: Cole LaBrant Funny Tiktok

He has a following of 21.8 million people, and you should definitely be one of them!

7. Liam Silk

Liam Silk is an 18-year-old influencer who has 6.9 million followers on Tiktok.

Figure 12: Liam Silk Tiktok Video

His Tiktoks are hilarious and will surely have you rolling on the floor laughing.

8. Adam Waheed

Adam Waheed is a social media celebrity, comedian, and content creator. His Tiktok account has 15.5 million followers. His comedy sketches are hilarious to watch and will surely light up your days.

Figure 13: Adam Waheed’s “An Amazing Experience”

He uses personal experiences and adds humor to them, making them more enjoyable.

9. Daniele LaBelle

Another comedian and social media influencer that you must follow on Tiktok is Daniele LaBelle. He uses his athleticism to create comedy videos that will surely bring a smile to your face.

Figure 14: “If People Slid Instead of Walked Part 5”

He has a follower count of 25.3 million.

10. Khabane Lame

Last but in no way least and a personal favorite is Khabane Lame, AKA “@khaby.lame.” Khaby Lame became famous during the pandemic when he started making fun of life hacks in his videos.

Figure 15: Khaby Lame’s First Tiktok Video

This became his signature move and gained so much popularity that he is now one of the leading comedians on Tiktok. He now has 31.8k followers on Tiktok.

Conclusion

Tiktok is an amazing social networking website that provides its users an opportunity to express themselves in a very creative manner with a lot of ease. The main purpose of Tiktok was to give people a platform for enjoyment in the form of short videos, and that is exactly what it did!

Figure 1: Khaby Lame Tiktok Video

2. Zoom Meeting Mishaps

Zoom meeting mishaps are one of the most hilarious trends that took TikTok by storm. In the initial pandemic phase, people were getting accustomed to the online world where using zoom was a big challenge for a lot of us. Click here to see a mishap.

Figure 2: Zoom Meetings

However, luckily for us, this challenge gave us a lot of hilarious moments as well. A lot of people hoped on the trend of sharing their hilarious experiences.

3. Videos Living in Your Head Rent Free Trend

A user asked a question, “What’s a video that lives in your head rent-free?”

Figure 3: Videos that live in your head rent-free

The responses to this were hilarious, where people shared all sorts of videos.

4. Good Soup Trend

Apparently, there’s a show out there where Adam Driver comments on a soup that its “good soup.” Well, Tiktokers took that one-liner and made hilarious content out of it.

Figure 4: Good Soup Trend

5. The He He He Trend

People used this hilarious sound to create funny videos showing people expecting something and then getting something else.

Figure 5: The He He He Trend

These are some of the fun Tiktok trends that have happened in the past year. You can always hop on any of these trends. Even if these trends have died down, there are always new ones you can try out.

Top 10 Tiktok Comedy Stars

Now let’s take a look at the top 10 Tiktok comedy stars that you must follow to make the most of your Tiktok experience.

1. Brittany Broski

Brittany Broski is an American Tiktoker who gained her fame in August 2019 after a video of her tasting a kombucha for the first time went viral. She currently has 6.6 million followers on Tiktok and 902k followers on Instagram.

Figure 6: Brittany Broski Funny Tiktok

Her Tiktoks include different funny videos, including videos with a rat filter on, making up scenarios, and doing bits. Her videos have thousands and millions of views showing that she has quite a viewership.

2. Kris Collins

Kris Collins is a Canadian Tiktoker who goes by the handle “kallmekris.” Kris has a following of 43.0 million people. She is famous for her skits, called the Imagine series, where she acts as different characters. She started out with just one or two characters and eventually built a whole lot of characters.

Figure 7: Kris Collins “What I Imagine” Series

The uniqueness of her videos comes from the variety of characters and her dry sense of humor. Thus, making her videos extremely popular.

3. Sarah Cooper

Sarah Cooper is an American author and comedian. Her Tiktok videos consist of lip-syncing. She became famous for her Trump impersonations. She has around 641.6k followers on Tiktok, but most of her videos have views in millions.

Figure 8: “How to Second Term” Impersonation

If you like funny impersonations, “whatchugotforme” is her handle. So, go follow her on Tiktok right now!

4. Dobre Twins

Lucas and Marcus Dobre are twin brothers who started a YouTube channel along with their two other brothers. They now have a TikTok account with 38.4 million followers. They make different comedy videos, do fun challenges, and also make vlogs.

Figure 9: “ID pics vs real life”

The credit of their huge following owes to the fact that their content is very enjoyable.

5. Liza Koshy

Liza Koshy is an American actress who gained fame through her YouTube channel. She has a knack for making everything sound funny using her unique facial expressions. She currently has 29.4 million followers on Tiktok.

Figure 10: Liza Koshy Funny Tiktok

This is a must-have account on your feed!

6. Cole LaBrant

Who doesn’t love wholesome family humor? Well, Cole LaBrant is just the Tiktoker for you. He makes fun and humorous videos with his beautiful wife and daughters. His videos consist of skits, dances, pranks, and a whole lotta cuteness.

Figure 11: Cole LaBrant Funny Tiktok

He has a following of 21.8 million people, and you should definitely be one of them!

7. Liam Silk

Liam Silk is an 18-year-old influencer who has 6.9 million followers on Tiktok.

Figure 12: Liam Silk Tiktok Video

His Tiktoks are hilarious and will surely have you rolling on the floor laughing.

8. Adam Waheed

Adam Waheed is a social media celebrity, comedian, and content creator. His Tiktok account has 15.5 million followers. His comedy sketches are hilarious to watch and will surely light up your days.

Figure 13: Adam Waheed’s “An Amazing Experience”

He uses personal experiences and adds humor to them, making them more enjoyable.

9. Daniele LaBelle

Another comedian and social media influencer that you must follow on Tiktok is Daniele LaBelle. He uses his athleticism to create comedy videos that will surely bring a smile to your face.

Figure 14: “If People Slid Instead of Walked Part 5”

He has a follower count of 25.3 million.

10. Khabane Lame

Last but in no way least and a personal favorite is Khabane Lame, AKA “@khaby.lame.” Khaby Lame became famous during the pandemic when he started making fun of life hacks in his videos.

Figure 15: Khaby Lame’s First Tiktok Video

This became his signature move and gained so much popularity that he is now one of the leading comedians on Tiktok. He now has 31.8k followers on Tiktok.

Conclusion

Tiktok is an amazing social networking website that provides its users an opportunity to express themselves in a very creative manner with a lot of ease. The main purpose of Tiktok was to give people a platform for enjoyment in the form of short videos, and that is exactly what it did!

Figure 1: Khaby Lame Tiktok Video

2. Zoom Meeting Mishaps

Zoom meeting mishaps are one of the most hilarious trends that took TikTok by storm. In the initial pandemic phase, people were getting accustomed to the online world where using zoom was a big challenge for a lot of us. Click here to see a mishap.

Figure 2: Zoom Meetings

However, luckily for us, this challenge gave us a lot of hilarious moments as well. A lot of people hoped on the trend of sharing their hilarious experiences.

3. Videos Living in Your Head Rent Free Trend

A user asked a question, “What’s a video that lives in your head rent-free?”

Figure 3: Videos that live in your head rent-free

The responses to this were hilarious, where people shared all sorts of videos.

4. Good Soup Trend

Apparently, there’s a show out there where Adam Driver comments on a soup that its “good soup.” Well, Tiktokers took that one-liner and made hilarious content out of it.

Figure 4: Good Soup Trend

5. The He He He Trend

People used this hilarious sound to create funny videos showing people expecting something and then getting something else.

Figure 5: The He He He Trend

These are some of the fun Tiktok trends that have happened in the past year. You can always hop on any of these trends. Even if these trends have died down, there are always new ones you can try out.

Top 10 Tiktok Comedy Stars

Now let’s take a look at the top 10 Tiktok comedy stars that you must follow to make the most of your Tiktok experience.

1. Brittany Broski

Brittany Broski is an American Tiktoker who gained her fame in August 2019 after a video of her tasting a kombucha for the first time went viral. She currently has 6.6 million followers on Tiktok and 902k followers on Instagram.

Figure 6: Brittany Broski Funny Tiktok

Her Tiktoks include different funny videos, including videos with a rat filter on, making up scenarios, and doing bits. Her videos have thousands and millions of views showing that she has quite a viewership.

2. Kris Collins

Kris Collins is a Canadian Tiktoker who goes by the handle “kallmekris.” Kris has a following of 43.0 million people. She is famous for her skits, called the Imagine series, where she acts as different characters. She started out with just one or two characters and eventually built a whole lot of characters.

Figure 7: Kris Collins “What I Imagine” Series

The uniqueness of her videos comes from the variety of characters and her dry sense of humor. Thus, making her videos extremely popular.

3. Sarah Cooper

Sarah Cooper is an American author and comedian. Her Tiktok videos consist of lip-syncing. She became famous for her Trump impersonations. She has around 641.6k followers on Tiktok, but most of her videos have views in millions.

Figure 8: “How to Second Term” Impersonation

If you like funny impersonations, “whatchugotforme” is her handle. So, go follow her on Tiktok right now!

4. Dobre Twins

Lucas and Marcus Dobre are twin brothers who started a YouTube channel along with their two other brothers. They now have a TikTok account with 38.4 million followers. They make different comedy videos, do fun challenges, and also make vlogs.

Figure 9: “ID pics vs real life”

The credit of their huge following owes to the fact that their content is very enjoyable.

5. Liza Koshy

Liza Koshy is an American actress who gained fame through her YouTube channel. She has a knack for making everything sound funny using her unique facial expressions. She currently has 29.4 million followers on Tiktok.

Figure 10: Liza Koshy Funny Tiktok

This is a must-have account on your feed!

6. Cole LaBrant

Who doesn’t love wholesome family humor? Well, Cole LaBrant is just the Tiktoker for you. He makes fun and humorous videos with his beautiful wife and daughters. His videos consist of skits, dances, pranks, and a whole lotta cuteness.

Figure 11: Cole LaBrant Funny Tiktok

He has a following of 21.8 million people, and you should definitely be one of them!

7. Liam Silk

Liam Silk is an 18-year-old influencer who has 6.9 million followers on Tiktok.

Figure 12: Liam Silk Tiktok Video

His Tiktoks are hilarious and will surely have you rolling on the floor laughing.

8. Adam Waheed

Adam Waheed is a social media celebrity, comedian, and content creator. His Tiktok account has 15.5 million followers. His comedy sketches are hilarious to watch and will surely light up your days.

Figure 13: Adam Waheed’s “An Amazing Experience”

He uses personal experiences and adds humor to them, making them more enjoyable.

9. Daniele LaBelle

Another comedian and social media influencer that you must follow on Tiktok is Daniele LaBelle. He uses his athleticism to create comedy videos that will surely bring a smile to your face.

Figure 14: “If People Slid Instead of Walked Part 5”

He has a follower count of 25.3 million.

10. Khabane Lame

Last but in no way least and a personal favorite is Khabane Lame, AKA “@khaby.lame.” Khaby Lame became famous during the pandemic when he started making fun of life hacks in his videos.

Figure 15: Khaby Lame’s First Tiktok Video

This became his signature move and gained so much popularity that he is now one of the leading comedians on Tiktok. He now has 31.8k followers on Tiktok.

Conclusion

Tiktok is an amazing social networking website that provides its users an opportunity to express themselves in a very creative manner with a lot of ease. The main purpose of Tiktok was to give people a platform for enjoyment in the form of short videos, and that is exactly what it did!

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