![[New] Navigating Text to Audio in TikTok World for 2024](https://www.lifewire.com/thmb/NOc5RCOPURestyDsC5sxK7KzGY8=/400x300/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/GettyImages-971165690-1e0af1d9299f4fdba1225c2d20c739f2.jpg)
[New] Navigating Text to Audio in TikTok World for 2024
Navigating Text to Audio in TikTok World
How to Use Text to Speech on TikTok - A Complete Guide
Shanoon Cox
Mar 27, 2024• Proven solutions
Ever since its arrival, TikTok has been a dominant force in the world of social media. A mix of lip sync videos, music, and micro-video content, TikTok is extremely popular with Gen Z. Over the years, TikTok has continued to enhance the user experience by adding new features, effects, and guidelines.
Text-to-speech is one of the newest features to be added to the popular platform and it provides an additional way to add something innovative to the video uploads. Announced in December 2020, text to speech on TikTok lets creators put their text over their videos and have a Siri-like voice read it out loud.
TikTok’s text-to-speech feature was added to make the platform accessible to more people by providing an easy way for text to be heard as well as read. Consequently, using this option in video creation is one way that content creators can ensure their videos appeal to a larger number of viewers, while also offering a more comprehensive experience in general.
Since its launch, the feature has been going viral. Many find the automated voice to be a selling point in itself and something that adds a different element to the content. Also, it is a great way to get a message across without actually speaking during the video. No matter the reason it is used, the fact that many are turning to text-to-speech makes it a great addition to TikTok.
Wondering how to get the text to speech on TikTok for your next video? Here’s a detailed insight into this new feature.
- Part 1: What is the Text-To-Speech Feature On TikTok?
- Part 2: What Happened to TikTok Text-To-Speech?
- Part 3: How to Use Text-To-Speech On TikTok?
- Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Part 1: What is the Text-To-Speech Feature On TikTok?
In December 2020, TikTok began rolling out a new text-to-speech feature that automatically turns text into a voiceover as users watch videos that have the feature enabled. The popular social media platform included the new option as an accessibility feature for users with impaired vision, a growing trend for apps integrating voice technology.
Simply put, text to speech on TikTok allows video content creators to convert any piece of text they put on top of their video into a Siri-sounding voice. This means that whatever you type will be read out loud in a robotic tone, eliminating the need for you to narrate. It is a useful way to explain your videos to add context, describe what’s happening, or serve the purpose you see fit.
Source: dexerto.com
There are numerous reasons why you might decide to use this option. Firstly, it’s a great alternative for users who can’t or don’t want to use their own voice in videos. Perhaps you’re shy or just wish to keep an air of anonymity. Or, you might have a speech impediment, or communicate non-vocally or non-verbally. Either way, this feature offers a great alternative way to narrate to viewers.
Also, there are several benefits this feature provides to the audience. Some of your viewers may have poor eye-sight, might struggle to read, or are blind. Using text to speech on TikTok will help you make sure that they can still interact with your video.
Making your video more accessible means that you will get better engagement, which is a win-win situation for you. Lastly, many TikTokers use the text-to-speech option for comedic or dramatic effects.
Part 2: What Happened to TikTok Text-To-Speech?
Recently, TikTok changed the voice on its text-to-speech feature to a new, more energetic, and upbeat voice. This is because of a lawsuit filed by professional voice actor Beverley Standing against ByteDance – the parent company of TikTok. Standing had sued ByteDance in mid-May for using her voice in the text-to-speech setting without her permission.
The lawsuit of the voice actor states that she was hired to work in 2018 for the state-backed Chinese Institute Of Acoustics research body to use in translations and that TikTok has used them without paying her and it has caused damage. She said she hadn’t authorized the use of her voice beyond the use for translations.
The lawsuit concerns the English-language voice used in North America. TikTok videos made prior to the change still feature the old tone. Although TikTok is yet to comment on the new voice or Standing’s lawsuit, the timing of the changes is very suggestive.
Part 3: How to Use Text-To-Speech On TikTok?
Are you puzzled about how to get text to speech on TikTok? Check out the step-by-step guide below without any further ado!
Step 1: Update Your TikTok to The Latest Version
First things first, ensure your TikTok is updated to the latest version so that you have the TikTok text-to-speech function. Many people have the natural human tendency to push updates as far as technologically possible. But, if you are perplexed about how to do text to speech on TikTok, ensure you have the latest version of this social media app before anything else.
Step 2: Start Recording a Video
Take into account what you wish to say beforehand and have a rough idea of how quickly you want it to be read as the text to speech entry can be as long as your video. After you have the video recording you want to add the text over, press the checkmark on the lower right-hand corner of your app’s screen.
Step 3: Enter Your Text
Next, tap the text icon at the bottom of your screen and type the text you’d like to be read aloud. Ensure you keep in mind the length. Once you have entered the text, tap ‘Done’ in the upper right-hand corner of the screen. This will insert a customizable text box over your video.
Step 4: Tap On the Text, Choose Text-To-Speech
When it comes to using text to speech on TikTok, this is another crucial step.Once you enter the text into the TikTok video, tap the Textbox and you will have three options: Text-to-Speech, Set Duration, and Edit. Select Text-to-Speech and the inbuilt text-to-speech AI of TikTok will read your text over the video.
Step 5: Save the Video Locally
It is here that you will venture outside TikTok to change the text-to-speech voice. Once your video is ready in every other way, consider saving it locally on your device and not post it for everyone to see. Ensure the “Save to Device” option is active and you can post it privately.
Step 6: Download A Video Editor with Voice Modifiers
Next, you have to download a video editor – ideally for your smartphone – with voice modifiers. Adding ‘video’ into the search keywords alongside ‘Voice Modifier’ or ‘Voice Changer’ will bring up a list of options. Remember; many voice changers or free editors will either block the option to save edited videos onto the device behind a paywall or leave a watermark.
Step 7: Edit the Video and Resave
Once you have chosen your video editor, launch it and import your saved TikTok video. Here, you can edit the audio just like any other video, and voice modifiers can be applied if the video editing tool you choose has them. Apply different effects you’d like and resave your new and modified TikTok video to your device.
Step 8: Upload as A New Video to TikTok
Open the TikTok app and upload the new, edited TikTok as a singular video directly, without any further edits. You will get a TikTok video with a customized text-to-speech voice for all intents and purposes.
Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Filmora is the powerful and easy-to-use video editing software that lets content creators empower the story and be amazed at results, no matter the skill level. It enables users to create stunning videos effortlessly using a range of editing tools. Filmora offers users a range of video effects like filters, animated elements, graphic overlays, etc.
Some of the key audio editing features of Wondershare Filmora are:
- Add background music
- Audio ducking
- Music beat detection
- Trim audio clips
- Adjust audio
- Split audio
- Fade audio in or out
- Adjust audio volume
- Adjust audio speed
Do you not like the in-built text-to-speech voice? Here’re a few useful tips on how to change the text to speech voice on TikTok:
- Head to the website Uberduck.ai
- Type your desired text into the “speech to synthesize” box
- Select a voice
- Download it as an MP3 file
- Upload the MP3 file to any video editing tool you have and let the video align
- Save and upload this video to TikTok.
Also, other text-to-speech websites like voicegenerator.io and tts.mp3.com are available too.
Conclusion
The text-to-speech on TikTok is one of the longest-running trends on this platform. The possibilities to get innovative with this effect are endless.
When it comes to using this feature on your content, the ultimate thing you will require is a video editor since the inbuilt text to speech isn’t adjustable as per your voice or text. And, if you are on the lookout for the best video editor, Filmora can be the best companion.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Ever since its arrival, TikTok has been a dominant force in the world of social media. A mix of lip sync videos, music, and micro-video content, TikTok is extremely popular with Gen Z. Over the years, TikTok has continued to enhance the user experience by adding new features, effects, and guidelines.
Text-to-speech is one of the newest features to be added to the popular platform and it provides an additional way to add something innovative to the video uploads. Announced in December 2020, text to speech on TikTok lets creators put their text over their videos and have a Siri-like voice read it out loud.
TikTok’s text-to-speech feature was added to make the platform accessible to more people by providing an easy way for text to be heard as well as read. Consequently, using this option in video creation is one way that content creators can ensure their videos appeal to a larger number of viewers, while also offering a more comprehensive experience in general.
Since its launch, the feature has been going viral. Many find the automated voice to be a selling point in itself and something that adds a different element to the content. Also, it is a great way to get a message across without actually speaking during the video. No matter the reason it is used, the fact that many are turning to text-to-speech makes it a great addition to TikTok.
Wondering how to get the text to speech on TikTok for your next video? Here’s a detailed insight into this new feature.
- Part 1: What is the Text-To-Speech Feature On TikTok?
- Part 2: What Happened to TikTok Text-To-Speech?
- Part 3: How to Use Text-To-Speech On TikTok?
- Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Part 1: What is the Text-To-Speech Feature On TikTok?
In December 2020, TikTok began rolling out a new text-to-speech feature that automatically turns text into a voiceover as users watch videos that have the feature enabled. The popular social media platform included the new option as an accessibility feature for users with impaired vision, a growing trend for apps integrating voice technology.
Simply put, text to speech on TikTok allows video content creators to convert any piece of text they put on top of their video into a Siri-sounding voice. This means that whatever you type will be read out loud in a robotic tone, eliminating the need for you to narrate. It is a useful way to explain your videos to add context, describe what’s happening, or serve the purpose you see fit.
Source: dexerto.com
There are numerous reasons why you might decide to use this option. Firstly, it’s a great alternative for users who can’t or don’t want to use their own voice in videos. Perhaps you’re shy or just wish to keep an air of anonymity. Or, you might have a speech impediment, or communicate non-vocally or non-verbally. Either way, this feature offers a great alternative way to narrate to viewers.
Also, there are several benefits this feature provides to the audience. Some of your viewers may have poor eye-sight, might struggle to read, or are blind. Using text to speech on TikTok will help you make sure that they can still interact with your video.
Making your video more accessible means that you will get better engagement, which is a win-win situation for you. Lastly, many TikTokers use the text-to-speech option for comedic or dramatic effects.
Part 2: What Happened to TikTok Text-To-Speech?
Recently, TikTok changed the voice on its text-to-speech feature to a new, more energetic, and upbeat voice. This is because of a lawsuit filed by professional voice actor Beverley Standing against ByteDance – the parent company of TikTok. Standing had sued ByteDance in mid-May for using her voice in the text-to-speech setting without her permission.
The lawsuit of the voice actor states that she was hired to work in 2018 for the state-backed Chinese Institute Of Acoustics research body to use in translations and that TikTok has used them without paying her and it has caused damage. She said she hadn’t authorized the use of her voice beyond the use for translations.
The lawsuit concerns the English-language voice used in North America. TikTok videos made prior to the change still feature the old tone. Although TikTok is yet to comment on the new voice or Standing’s lawsuit, the timing of the changes is very suggestive.
Part 3: How to Use Text-To-Speech On TikTok?
Are you puzzled about how to get text to speech on TikTok? Check out the step-by-step guide below without any further ado!
Step 1: Update Your TikTok to The Latest Version
First things first, ensure your TikTok is updated to the latest version so that you have the TikTok text-to-speech function. Many people have the natural human tendency to push updates as far as technologically possible. But, if you are perplexed about how to do text to speech on TikTok, ensure you have the latest version of this social media app before anything else.
Step 2: Start Recording a Video
Take into account what you wish to say beforehand and have a rough idea of how quickly you want it to be read as the text to speech entry can be as long as your video. After you have the video recording you want to add the text over, press the checkmark on the lower right-hand corner of your app’s screen.
Step 3: Enter Your Text
Next, tap the text icon at the bottom of your screen and type the text you’d like to be read aloud. Ensure you keep in mind the length. Once you have entered the text, tap ‘Done’ in the upper right-hand corner of the screen. This will insert a customizable text box over your video.
Step 4: Tap On the Text, Choose Text-To-Speech
When it comes to using text to speech on TikTok, this is another crucial step.Once you enter the text into the TikTok video, tap the Textbox and you will have three options: Text-to-Speech, Set Duration, and Edit. Select Text-to-Speech and the inbuilt text-to-speech AI of TikTok will read your text over the video.
Step 5: Save the Video Locally
It is here that you will venture outside TikTok to change the text-to-speech voice. Once your video is ready in every other way, consider saving it locally on your device and not post it for everyone to see. Ensure the “Save to Device” option is active and you can post it privately.
Step 6: Download A Video Editor with Voice Modifiers
Next, you have to download a video editor – ideally for your smartphone – with voice modifiers. Adding ‘video’ into the search keywords alongside ‘Voice Modifier’ or ‘Voice Changer’ will bring up a list of options. Remember; many voice changers or free editors will either block the option to save edited videos onto the device behind a paywall or leave a watermark.
Step 7: Edit the Video and Resave
Once you have chosen your video editor, launch it and import your saved TikTok video. Here, you can edit the audio just like any other video, and voice modifiers can be applied if the video editing tool you choose has them. Apply different effects you’d like and resave your new and modified TikTok video to your device.
Step 8: Upload as A New Video to TikTok
Open the TikTok app and upload the new, edited TikTok as a singular video directly, without any further edits. You will get a TikTok video with a customized text-to-speech voice for all intents and purposes.
Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Filmora is the powerful and easy-to-use video editing software that lets content creators empower the story and be amazed at results, no matter the skill level. It enables users to create stunning videos effortlessly using a range of editing tools. Filmora offers users a range of video effects like filters, animated elements, graphic overlays, etc.
Some of the key audio editing features of Wondershare Filmora are:
- Add background music
- Audio ducking
- Music beat detection
- Trim audio clips
- Adjust audio
- Split audio
- Fade audio in or out
- Adjust audio volume
- Adjust audio speed
Do you not like the in-built text-to-speech voice? Here’re a few useful tips on how to change the text to speech voice on TikTok:
- Head to the website Uberduck.ai
- Type your desired text into the “speech to synthesize” box
- Select a voice
- Download it as an MP3 file
- Upload the MP3 file to any video editing tool you have and let the video align
- Save and upload this video to TikTok.
Also, other text-to-speech websites like voicegenerator.io and tts.mp3.com are available too.
Conclusion
The text-to-speech on TikTok is one of the longest-running trends on this platform. The possibilities to get innovative with this effect are endless.
When it comes to using this feature on your content, the ultimate thing you will require is a video editor since the inbuilt text to speech isn’t adjustable as per your voice or text. And, if you are on the lookout for the best video editor, Filmora can be the best companion.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Ever since its arrival, TikTok has been a dominant force in the world of social media. A mix of lip sync videos, music, and micro-video content, TikTok is extremely popular with Gen Z. Over the years, TikTok has continued to enhance the user experience by adding new features, effects, and guidelines.
Text-to-speech is one of the newest features to be added to the popular platform and it provides an additional way to add something innovative to the video uploads. Announced in December 2020, text to speech on TikTok lets creators put their text over their videos and have a Siri-like voice read it out loud.
TikTok’s text-to-speech feature was added to make the platform accessible to more people by providing an easy way for text to be heard as well as read. Consequently, using this option in video creation is one way that content creators can ensure their videos appeal to a larger number of viewers, while also offering a more comprehensive experience in general.
Since its launch, the feature has been going viral. Many find the automated voice to be a selling point in itself and something that adds a different element to the content. Also, it is a great way to get a message across without actually speaking during the video. No matter the reason it is used, the fact that many are turning to text-to-speech makes it a great addition to TikTok.
Wondering how to get the text to speech on TikTok for your next video? Here’s a detailed insight into this new feature.
- Part 1: What is the Text-To-Speech Feature On TikTok?
- Part 2: What Happened to TikTok Text-To-Speech?
- Part 3: How to Use Text-To-Speech On TikTok?
- Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Part 1: What is the Text-To-Speech Feature On TikTok?
In December 2020, TikTok began rolling out a new text-to-speech feature that automatically turns text into a voiceover as users watch videos that have the feature enabled. The popular social media platform included the new option as an accessibility feature for users with impaired vision, a growing trend for apps integrating voice technology.
Simply put, text to speech on TikTok allows video content creators to convert any piece of text they put on top of their video into a Siri-sounding voice. This means that whatever you type will be read out loud in a robotic tone, eliminating the need for you to narrate. It is a useful way to explain your videos to add context, describe what’s happening, or serve the purpose you see fit.
Source: dexerto.com
There are numerous reasons why you might decide to use this option. Firstly, it’s a great alternative for users who can’t or don’t want to use their own voice in videos. Perhaps you’re shy or just wish to keep an air of anonymity. Or, you might have a speech impediment, or communicate non-vocally or non-verbally. Either way, this feature offers a great alternative way to narrate to viewers.
Also, there are several benefits this feature provides to the audience. Some of your viewers may have poor eye-sight, might struggle to read, or are blind. Using text to speech on TikTok will help you make sure that they can still interact with your video.
Making your video more accessible means that you will get better engagement, which is a win-win situation for you. Lastly, many TikTokers use the text-to-speech option for comedic or dramatic effects.
Part 2: What Happened to TikTok Text-To-Speech?
Recently, TikTok changed the voice on its text-to-speech feature to a new, more energetic, and upbeat voice. This is because of a lawsuit filed by professional voice actor Beverley Standing against ByteDance – the parent company of TikTok. Standing had sued ByteDance in mid-May for using her voice in the text-to-speech setting without her permission.
The lawsuit of the voice actor states that she was hired to work in 2018 for the state-backed Chinese Institute Of Acoustics research body to use in translations and that TikTok has used them without paying her and it has caused damage. She said she hadn’t authorized the use of her voice beyond the use for translations.
The lawsuit concerns the English-language voice used in North America. TikTok videos made prior to the change still feature the old tone. Although TikTok is yet to comment on the new voice or Standing’s lawsuit, the timing of the changes is very suggestive.
Part 3: How to Use Text-To-Speech On TikTok?
Are you puzzled about how to get text to speech on TikTok? Check out the step-by-step guide below without any further ado!
Step 1: Update Your TikTok to The Latest Version
First things first, ensure your TikTok is updated to the latest version so that you have the TikTok text-to-speech function. Many people have the natural human tendency to push updates as far as technologically possible. But, if you are perplexed about how to do text to speech on TikTok, ensure you have the latest version of this social media app before anything else.
Step 2: Start Recording a Video
Take into account what you wish to say beforehand and have a rough idea of how quickly you want it to be read as the text to speech entry can be as long as your video. After you have the video recording you want to add the text over, press the checkmark on the lower right-hand corner of your app’s screen.
Step 3: Enter Your Text
Next, tap the text icon at the bottom of your screen and type the text you’d like to be read aloud. Ensure you keep in mind the length. Once you have entered the text, tap ‘Done’ in the upper right-hand corner of the screen. This will insert a customizable text box over your video.
Step 4: Tap On the Text, Choose Text-To-Speech
When it comes to using text to speech on TikTok, this is another crucial step.Once you enter the text into the TikTok video, tap the Textbox and you will have three options: Text-to-Speech, Set Duration, and Edit. Select Text-to-Speech and the inbuilt text-to-speech AI of TikTok will read your text over the video.
Step 5: Save the Video Locally
It is here that you will venture outside TikTok to change the text-to-speech voice. Once your video is ready in every other way, consider saving it locally on your device and not post it for everyone to see. Ensure the “Save to Device” option is active and you can post it privately.
Step 6: Download A Video Editor with Voice Modifiers
Next, you have to download a video editor – ideally for your smartphone – with voice modifiers. Adding ‘video’ into the search keywords alongside ‘Voice Modifier’ or ‘Voice Changer’ will bring up a list of options. Remember; many voice changers or free editors will either block the option to save edited videos onto the device behind a paywall or leave a watermark.
Step 7: Edit the Video and Resave
Once you have chosen your video editor, launch it and import your saved TikTok video. Here, you can edit the audio just like any other video, and voice modifiers can be applied if the video editing tool you choose has them. Apply different effects you’d like and resave your new and modified TikTok video to your device.
Step 8: Upload as A New Video to TikTok
Open the TikTok app and upload the new, edited TikTok as a singular video directly, without any further edits. You will get a TikTok video with a customized text-to-speech voice for all intents and purposes.
Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Filmora is the powerful and easy-to-use video editing software that lets content creators empower the story and be amazed at results, no matter the skill level. It enables users to create stunning videos effortlessly using a range of editing tools. Filmora offers users a range of video effects like filters, animated elements, graphic overlays, etc.
Some of the key audio editing features of Wondershare Filmora are:
- Add background music
- Audio ducking
- Music beat detection
- Trim audio clips
- Adjust audio
- Split audio
- Fade audio in or out
- Adjust audio volume
- Adjust audio speed
Do you not like the in-built text-to-speech voice? Here’re a few useful tips on how to change the text to speech voice on TikTok:
- Head to the website Uberduck.ai
- Type your desired text into the “speech to synthesize” box
- Select a voice
- Download it as an MP3 file
- Upload the MP3 file to any video editing tool you have and let the video align
- Save and upload this video to TikTok.
Also, other text-to-speech websites like voicegenerator.io and tts.mp3.com are available too.
Conclusion
The text-to-speech on TikTok is one of the longest-running trends on this platform. The possibilities to get innovative with this effect are endless.
When it comes to using this feature on your content, the ultimate thing you will require is a video editor since the inbuilt text to speech isn’t adjustable as per your voice or text. And, if you are on the lookout for the best video editor, Filmora can be the best companion.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Ever since its arrival, TikTok has been a dominant force in the world of social media. A mix of lip sync videos, music, and micro-video content, TikTok is extremely popular with Gen Z. Over the years, TikTok has continued to enhance the user experience by adding new features, effects, and guidelines.
Text-to-speech is one of the newest features to be added to the popular platform and it provides an additional way to add something innovative to the video uploads. Announced in December 2020, text to speech on TikTok lets creators put their text over their videos and have a Siri-like voice read it out loud.
TikTok’s text-to-speech feature was added to make the platform accessible to more people by providing an easy way for text to be heard as well as read. Consequently, using this option in video creation is one way that content creators can ensure their videos appeal to a larger number of viewers, while also offering a more comprehensive experience in general.
Since its launch, the feature has been going viral. Many find the automated voice to be a selling point in itself and something that adds a different element to the content. Also, it is a great way to get a message across without actually speaking during the video. No matter the reason it is used, the fact that many are turning to text-to-speech makes it a great addition to TikTok.
Wondering how to get the text to speech on TikTok for your next video? Here’s a detailed insight into this new feature.
- Part 1: What is the Text-To-Speech Feature On TikTok?
- Part 2: What Happened to TikTok Text-To-Speech?
- Part 3: How to Use Text-To-Speech On TikTok?
- Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Part 1: What is the Text-To-Speech Feature On TikTok?
In December 2020, TikTok began rolling out a new text-to-speech feature that automatically turns text into a voiceover as users watch videos that have the feature enabled. The popular social media platform included the new option as an accessibility feature for users with impaired vision, a growing trend for apps integrating voice technology.
Simply put, text to speech on TikTok allows video content creators to convert any piece of text they put on top of their video into a Siri-sounding voice. This means that whatever you type will be read out loud in a robotic tone, eliminating the need for you to narrate. It is a useful way to explain your videos to add context, describe what’s happening, or serve the purpose you see fit.
Source: dexerto.com
There are numerous reasons why you might decide to use this option. Firstly, it’s a great alternative for users who can’t or don’t want to use their own voice in videos. Perhaps you’re shy or just wish to keep an air of anonymity. Or, you might have a speech impediment, or communicate non-vocally or non-verbally. Either way, this feature offers a great alternative way to narrate to viewers.
Also, there are several benefits this feature provides to the audience. Some of your viewers may have poor eye-sight, might struggle to read, or are blind. Using text to speech on TikTok will help you make sure that they can still interact with your video.
Making your video more accessible means that you will get better engagement, which is a win-win situation for you. Lastly, many TikTokers use the text-to-speech option for comedic or dramatic effects.
Part 2: What Happened to TikTok Text-To-Speech?
Recently, TikTok changed the voice on its text-to-speech feature to a new, more energetic, and upbeat voice. This is because of a lawsuit filed by professional voice actor Beverley Standing against ByteDance – the parent company of TikTok. Standing had sued ByteDance in mid-May for using her voice in the text-to-speech setting without her permission.
The lawsuit of the voice actor states that she was hired to work in 2018 for the state-backed Chinese Institute Of Acoustics research body to use in translations and that TikTok has used them without paying her and it has caused damage. She said she hadn’t authorized the use of her voice beyond the use for translations.
The lawsuit concerns the English-language voice used in North America. TikTok videos made prior to the change still feature the old tone. Although TikTok is yet to comment on the new voice or Standing’s lawsuit, the timing of the changes is very suggestive.
Part 3: How to Use Text-To-Speech On TikTok?
Are you puzzled about how to get text to speech on TikTok? Check out the step-by-step guide below without any further ado!
Step 1: Update Your TikTok to The Latest Version
First things first, ensure your TikTok is updated to the latest version so that you have the TikTok text-to-speech function. Many people have the natural human tendency to push updates as far as technologically possible. But, if you are perplexed about how to do text to speech on TikTok, ensure you have the latest version of this social media app before anything else.
Step 2: Start Recording a Video
Take into account what you wish to say beforehand and have a rough idea of how quickly you want it to be read as the text to speech entry can be as long as your video. After you have the video recording you want to add the text over, press the checkmark on the lower right-hand corner of your app’s screen.
Step 3: Enter Your Text
Next, tap the text icon at the bottom of your screen and type the text you’d like to be read aloud. Ensure you keep in mind the length. Once you have entered the text, tap ‘Done’ in the upper right-hand corner of the screen. This will insert a customizable text box over your video.
Step 4: Tap On the Text, Choose Text-To-Speech
When it comes to using text to speech on TikTok, this is another crucial step.Once you enter the text into the TikTok video, tap the Textbox and you will have three options: Text-to-Speech, Set Duration, and Edit. Select Text-to-Speech and the inbuilt text-to-speech AI of TikTok will read your text over the video.
Step 5: Save the Video Locally
It is here that you will venture outside TikTok to change the text-to-speech voice. Once your video is ready in every other way, consider saving it locally on your device and not post it for everyone to see. Ensure the “Save to Device” option is active and you can post it privately.
Step 6: Download A Video Editor with Voice Modifiers
Next, you have to download a video editor – ideally for your smartphone – with voice modifiers. Adding ‘video’ into the search keywords alongside ‘Voice Modifier’ or ‘Voice Changer’ will bring up a list of options. Remember; many voice changers or free editors will either block the option to save edited videos onto the device behind a paywall or leave a watermark.
Step 7: Edit the Video and Resave
Once you have chosen your video editor, launch it and import your saved TikTok video. Here, you can edit the audio just like any other video, and voice modifiers can be applied if the video editing tool you choose has them. Apply different effects you’d like and resave your new and modified TikTok video to your device.
Step 8: Upload as A New Video to TikTok
Open the TikTok app and upload the new, edited TikTok as a singular video directly, without any further edits. You will get a TikTok video with a customized text-to-speech voice for all intents and purposes.
Part 4: How to Customize the Text-To-Speech Voice On TikTok?
Filmora is the powerful and easy-to-use video editing software that lets content creators empower the story and be amazed at results, no matter the skill level. It enables users to create stunning videos effortlessly using a range of editing tools. Filmora offers users a range of video effects like filters, animated elements, graphic overlays, etc.
Some of the key audio editing features of Wondershare Filmora are:
- Add background music
- Audio ducking
- Music beat detection
- Trim audio clips
- Adjust audio
- Split audio
- Fade audio in or out
- Adjust audio volume
- Adjust audio speed
Do you not like the in-built text-to-speech voice? Here’re a few useful tips on how to change the text to speech voice on TikTok:
- Head to the website Uberduck.ai
- Type your desired text into the “speech to synthesize” box
- Select a voice
- Download it as an MP3 file
- Upload the MP3 file to any video editing tool you have and let the video align
- Save and upload this video to TikTok.
Also, other text-to-speech websites like voicegenerator.io and tts.mp3.com are available too.
Conclusion
The text-to-speech on TikTok is one of the longest-running trends on this platform. The possibilities to get innovative with this effect are endless.
When it comes to using this feature on your content, the ultimate thing you will require is a video editor since the inbuilt text to speech isn’t adjustable as per your voice or text. And, if you are on the lookout for the best video editor, Filmora can be the best companion.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Pioneering TikTok Ads: Trends & Proven Effective Examples
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
Also read:
- [New] Booktik's 15 Newest Must-Have Reads for You for 2024
- 2024 Approved The Essential TikTok Blueprint Adding Engaging Voiceovers
- Learn to Leap Over Content on TikTok with Style for 2024
- 2024 Approved Strategies to Differentiate From Popular TikTok Influencers
- [Updated] 2024 Approved Crafting Impactful Narratives for Your Brand on TikTok
- [New] 2024 Approved Surging Brand Visibility Through Creative TikTok Content
- [New] 2024 Approved Unlocking Creativity on TikTok A Comprehensive Camera & Editing Handbook
- [New] In 2024, Bypassing Broken TikTok A Step-by-Step Guide
- [New] In 2024, Master the Art of Going Viral TikTok Insider Hits
- A Comprehensively Compared Guide to Triller Vs. TikTok (Max 156 Chars) for 2024
- [Updated] 2024 Approved Top 6 TikTok to MP3 Converters [Online & Free]
- [Updated] Becoming One in the TikTok Living Room Your Steps for 2024
- [Updated] In 2024, Joining the Ranks of Cash-Generating Content Creators on TikTok
- [New] 2024 Approved Cutting-Edge Anime Ideas Dominating Social Media Screens
- Unbranded TikTok Content Easy Online Downloads
- [New] In 2024, Top 20 TikTok Anime Ideas
- How To Restore a Bricked Motorola Edge 40 Pro Back to Operation | Dr.fone
- In 2024, iPogo will be the new iSpoofer On Vivo Y100t? | Dr.fone
- How to Reset a Locked Oppo Find X7 Phone
- In 2024, Detailed guide of ispoofer for pogo installation On Tecno Phantom V Fold | Dr.fone
- The Ultimate Guide How to Bypass Swipe Screen to Unlock on Itel P40 Device
- New Download YouTube Audio in Minutes A Beginners Guide for 2024
- Updated Compilation of the Best 8 Rain Styled Sounds for Digital Acquisition - Updated
- In 2024, Preparation to Beat Giovani in Pokemon Go For Tecno Spark Go (2024) | Dr.fone
- New 2024 Approved Expert Review AVS Video Editor 2023 - The Good, the Bad, and the Ugly
- How can I get more stardust in pokemon go On Samsung Galaxy F14 5G? | Dr.fone
- Dose Life360 Notify Me When Someone Checks My Location On Nokia G310? | Dr.fone
- Comparing Apowersoft & More A Screen Capture Deep Dive
- Title: [New] Navigating Text to Audio in TikTok World for 2024
- Author: Gary
- Created at : 2024-05-23 07:45:30
- Updated at : 2024-05-24 07:45:30
- Link: https://tiktok-clips.techidaily.com/new-navigating-text-to-audio-in-tiktok-world-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
