Instant TikTok Content Access - A Step-by-Step

How to Download TikTok (Musical.ly) Videos Quickly?

Shanoon Cox

Mar 27, 2024• Proven solutions

With more than 90 million registered users and 580 million new videos posted each day, TikTok is one of the largest live streaming and video sharing platforms in the world.

Previously known as Musical.ly this social network changed its name in the August of 2018 to TikTok, but it is still predominantly dedicated to music videos.

The platform allows its users to produce 15-second to one-minute videos and it offers a rich collection of filters, effects, and music.

In case you want to edit your TikTok videos with some other app or use them to create videos longer than one minute, you must first save them to your Smartphone or a computer. Here’s how you can download videos from the TikTok platform.

• Downloading Your TikTok Videos to Your Smartphone
• Using the Video Downloader Apps to Download other TikTok Videos
• Download TikTok Videos via Email
• Saving MP4 Video Files to a PC

Best Video Editor Helps you Empower Your Imagination

If you want to get more viewers and followers on TikTok, you should always create unique and attractive video content.

Besides the creative ideas, you may also need an easy to use yet powerful video editing software to empower your stories and save time as well. Here, we recommend you to try Wondershare Filmora .

You can check this interesting video below which is created with Filmora.

You may also like: How to Use Tik Tok on Computer (Windows PC/Mac)

Method 1: Downloading Your TikTok Videos to Your Smartphone

Both iPhone and Android users can install the TikTok app on their devices, and the process of downloading videos with this app to the camera roll is identical for iOS and Android operating systems.

All you have to do is launch the TikTok app from your phone and tap on the Account icon that is located in the bottom right corner of the app’s main window.

All the videos you posted to TikTok are located on your profile page, so you simply have to select the video you want to download and tap on it.

The video will automatically start playing and you can just tap on the Share icon in the lower right section of the screen and proceed to select the Download option from the new window that contains different share options.

The download will start immediately after you tap on the Download icon, and the video will be saved to your phone’s camera roll.

Method 2: Using the Video Downloader Apps to Download other TikTok Videos

The process of downloading videos to a Smartphone directly from the TikTok app can be quite slow, so if you want to save videos from this video sharing platform to your phone in no time you can try using some of the downloader apps for Musical.ly that are available at the Google Play store.

Downloading TikTok Videos With the Video Downloader for Musical.ly

Once you’ve installed the Video Downloader for Musical.ly on your phone, you should open the TikTok app and locate the video you want to save.

All of your videos are available on the profile page, so you should tap on the Account icon and proceed to select the video you’d like to download. Tap on the Share icon once the video starts playing, and then tap on the Copy Link option.

Launch the Video Downloader for Musical.ly app and paste the link to the designated destination in the app. The preview of your video will appear on the screen, and you’ll be able to choose between Save Image and Download Video options.

Tap on the Download Video option and wait for the download process to be completed. You won’t have to wait long, as the app downloads videos faster than the TikTok app.

Downloading Videos From TikTok Using the Downloader for Musical.ly app

The process of downloading videos from TikTok with Downloader for Musical.ly is identical to the process of downloading videos with Video Downloader for Musical.ly app.

You just have to copy the link of the video in the TikTok app, paste it to the Downloader for Musical.ly app and hit Download.

However, the app contains adds which can be a bit frustrating if you’re planning on using it on a daily basis.

The video will be saved to your phone after the download is over without watermarks, so you can edit it further and share it with your friends.

Method 3: Download TikTok Videos via Email

The TikTok’s share menu features the email option, that enables you to send a video to yourself or to a friend via email. Once you select the video you want to send you should simply click on the Share icon, select the email option from the menu and insert the email addresses into the To and From sections.

You can also send TikTok videos to yourself by inserting your own email address into both sections.

Go to your email account where you will be able to see the video you sent to yourself or to your friend. The Download option will be displayed next to the video, so just click on it in order to save the video to your phone.

Method 4: Saving MP4 Video Files to a PC

The web-based version of the TikTok platform called Musical.ly Videos enables its users to browse through thousands of videos from their computers.

However, the download option is not available, so in order to save MP4 video files to a PC computer, you must first install the 5KPlayer that lets you download videos from all video sharing platforms.

You can download a video from the Muscial.ly video platform in just two simple steps. You first have to find the video you’d like to save to your computer and open its preview page.

Afterwards, you should just copy the video’s URL and paste it into the 5KPlayer. You can do this by clicking on the Paste URL & Analyze button in the 5KPlayer.

Once the thumbnail of the video is displayed you can just click on the Download button to save the MP4 video file to the desired location on your hard drive.

Conclusion

Saving your favorite videos on TikTok to your Smartphone or a computer is easy. Regardless of the method you use to download a video from this video sharing platform, the process won’t take much more than a few minutes.

After downloading the videos, you can now edit it on your computer or mobile devices to sharing again. To make an interesting Tik Tok Videos with Hollywood style, just download Filmora and have a try.

Use some cool effects to make your TikTok Videos more attractive [Video Tutorial]

The video tutorial below, we picked some coolest effects that you can add to your videos and make them standout in TikTok. All these effects can be achieved in Filmora. Click the Download button below to download and make your TikTok videos to next level.

Check some Cool Effects to Make Your Videos More Stunning and the tutorial about How to Add Cool Effects to Video

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

With more than 90 million registered users and 580 million new videos posted each day, TikTok is one of the largest live streaming and video sharing platforms in the world.

Previously known as Musical.ly this social network changed its name in the August of 2018 to TikTok, but it is still predominantly dedicated to music videos.

The platform allows its users to produce 15-second to one-minute videos and it offers a rich collection of filters, effects, and music.

In case you want to edit your TikTok videos with some other app or use them to create videos longer than one minute, you must first save them to your Smartphone or a computer. Here’s how you can download videos from the TikTok platform.

• Downloading Your TikTok Videos to Your Smartphone
• Using the Video Downloader Apps to Download other TikTok Videos
• Download TikTok Videos via Email
• Saving MP4 Video Files to a PC

Best Video Editor Helps you Empower Your Imagination

If you want to get more viewers and followers on TikTok, you should always create unique and attractive video content.

Besides the creative ideas, you may also need an easy to use yet powerful video editing software to empower your stories and save time as well. Here, we recommend you to try Wondershare Filmora .

You can check this interesting video below which is created with Filmora.

You may also like: How to Use Tik Tok on Computer (Windows PC/Mac)

Method 1: Downloading Your TikTok Videos to Your Smartphone

Both iPhone and Android users can install the TikTok app on their devices, and the process of downloading videos with this app to the camera roll is identical for iOS and Android operating systems.

All you have to do is launch the TikTok app from your phone and tap on the Account icon that is located in the bottom right corner of the app’s main window.

All the videos you posted to TikTok are located on your profile page, so you simply have to select the video you want to download and tap on it.

The video will automatically start playing and you can just tap on the Share icon in the lower right section of the screen and proceed to select the Download option from the new window that contains different share options.

The download will start immediately after you tap on the Download icon, and the video will be saved to your phone’s camera roll.

Method 2: Using the Video Downloader Apps to Download other TikTok Videos

The process of downloading videos to a Smartphone directly from the TikTok app can be quite slow, so if you want to save videos from this video sharing platform to your phone in no time you can try using some of the downloader apps for Musical.ly that are available at the Google Play store.

Downloading TikTok Videos With the Video Downloader for Musical.ly

Once you’ve installed the Video Downloader for Musical.ly on your phone, you should open the TikTok app and locate the video you want to save.

All of your videos are available on the profile page, so you should tap on the Account icon and proceed to select the video you’d like to download. Tap on the Share icon once the video starts playing, and then tap on the Copy Link option.

Launch the Video Downloader for Musical.ly app and paste the link to the designated destination in the app. The preview of your video will appear on the screen, and you’ll be able to choose between Save Image and Download Video options.

Tap on the Download Video option and wait for the download process to be completed. You won’t have to wait long, as the app downloads videos faster than the TikTok app.

Downloading Videos From TikTok Using the Downloader for Musical.ly app

The process of downloading videos from TikTok with Downloader for Musical.ly is identical to the process of downloading videos with Video Downloader for Musical.ly app.

You just have to copy the link of the video in the TikTok app, paste it to the Downloader for Musical.ly app and hit Download.

However, the app contains adds which can be a bit frustrating if you’re planning on using it on a daily basis.

The video will be saved to your phone after the download is over without watermarks, so you can edit it further and share it with your friends.

Method 3: Download TikTok Videos via Email

The TikTok’s share menu features the email option, that enables you to send a video to yourself or to a friend via email. Once you select the video you want to send you should simply click on the Share icon, select the email option from the menu and insert the email addresses into the To and From sections.

You can also send TikTok videos to yourself by inserting your own email address into both sections.

Go to your email account where you will be able to see the video you sent to yourself or to your friend. The Download option will be displayed next to the video, so just click on it in order to save the video to your phone.

Method 4: Saving MP4 Video Files to a PC

The web-based version of the TikTok platform called Musical.ly Videos enables its users to browse through thousands of videos from their computers.

However, the download option is not available, so in order to save MP4 video files to a PC computer, you must first install the 5KPlayer that lets you download videos from all video sharing platforms.

You can download a video from the Muscial.ly video platform in just two simple steps. You first have to find the video you’d like to save to your computer and open its preview page.

Afterwards, you should just copy the video’s URL and paste it into the 5KPlayer. You can do this by clicking on the Paste URL & Analyze button in the 5KPlayer.

Once the thumbnail of the video is displayed you can just click on the Download button to save the MP4 video file to the desired location on your hard drive.

Conclusion

Saving your favorite videos on TikTok to your Smartphone or a computer is easy. Regardless of the method you use to download a video from this video sharing platform, the process won’t take much more than a few minutes.

After downloading the videos, you can now edit it on your computer or mobile devices to sharing again. To make an interesting Tik Tok Videos with Hollywood style, just download Filmora and have a try.

Use some cool effects to make your TikTok Videos more attractive [Video Tutorial]

The video tutorial below, we picked some coolest effects that you can add to your videos and make them standout in TikTok. All these effects can be achieved in Filmora. Click the Download button below to download and make your TikTok videos to next level.

Check some Cool Effects to Make Your Videos More Stunning and the tutorial about How to Add Cool Effects to Video

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

With more than 90 million registered users and 580 million new videos posted each day, TikTok is one of the largest live streaming and video sharing platforms in the world.

Previously known as Musical.ly this social network changed its name in the August of 2018 to TikTok, but it is still predominantly dedicated to music videos.

The platform allows its users to produce 15-second to one-minute videos and it offers a rich collection of filters, effects, and music.

In case you want to edit your TikTok videos with some other app or use them to create videos longer than one minute, you must first save them to your Smartphone or a computer. Here’s how you can download videos from the TikTok platform.

• Downloading Your TikTok Videos to Your Smartphone
• Using the Video Downloader Apps to Download other TikTok Videos
• Download TikTok Videos via Email
• Saving MP4 Video Files to a PC

Best Video Editor Helps you Empower Your Imagination

If you want to get more viewers and followers on TikTok, you should always create unique and attractive video content.

Besides the creative ideas, you may also need an easy to use yet powerful video editing software to empower your stories and save time as well. Here, we recommend you to try Wondershare Filmora .

You can check this interesting video below which is created with Filmora.

You may also like: How to Use Tik Tok on Computer (Windows PC/Mac)

Method 1: Downloading Your TikTok Videos to Your Smartphone

Both iPhone and Android users can install the TikTok app on their devices, and the process of downloading videos with this app to the camera roll is identical for iOS and Android operating systems.

All you have to do is launch the TikTok app from your phone and tap on the Account icon that is located in the bottom right corner of the app’s main window.

All the videos you posted to TikTok are located on your profile page, so you simply have to select the video you want to download and tap on it.

The video will automatically start playing and you can just tap on the Share icon in the lower right section of the screen and proceed to select the Download option from the new window that contains different share options.

The download will start immediately after you tap on the Download icon, and the video will be saved to your phone’s camera roll.

Method 2: Using the Video Downloader Apps to Download other TikTok Videos

The process of downloading videos to a Smartphone directly from the TikTok app can be quite slow, so if you want to save videos from this video sharing platform to your phone in no time you can try using some of the downloader apps for Musical.ly that are available at the Google Play store.

Downloading TikTok Videos With the Video Downloader for Musical.ly

Once you’ve installed the Video Downloader for Musical.ly on your phone, you should open the TikTok app and locate the video you want to save.

All of your videos are available on the profile page, so you should tap on the Account icon and proceed to select the video you’d like to download. Tap on the Share icon once the video starts playing, and then tap on the Copy Link option.

Launch the Video Downloader for Musical.ly app and paste the link to the designated destination in the app. The preview of your video will appear on the screen, and you’ll be able to choose between Save Image and Download Video options.

Tap on the Download Video option and wait for the download process to be completed. You won’t have to wait long, as the app downloads videos faster than the TikTok app.

Downloading Videos From TikTok Using the Downloader for Musical.ly app

The process of downloading videos from TikTok with Downloader for Musical.ly is identical to the process of downloading videos with Video Downloader for Musical.ly app.

You just have to copy the link of the video in the TikTok app, paste it to the Downloader for Musical.ly app and hit Download.

However, the app contains adds which can be a bit frustrating if you’re planning on using it on a daily basis.

The video will be saved to your phone after the download is over without watermarks, so you can edit it further and share it with your friends.

Method 3: Download TikTok Videos via Email

The TikTok’s share menu features the email option, that enables you to send a video to yourself or to a friend via email. Once you select the video you want to send you should simply click on the Share icon, select the email option from the menu and insert the email addresses into the To and From sections.

You can also send TikTok videos to yourself by inserting your own email address into both sections.

Go to your email account where you will be able to see the video you sent to yourself or to your friend. The Download option will be displayed next to the video, so just click on it in order to save the video to your phone.

Method 4: Saving MP4 Video Files to a PC

The web-based version of the TikTok platform called Musical.ly Videos enables its users to browse through thousands of videos from their computers.

However, the download option is not available, so in order to save MP4 video files to a PC computer, you must first install the 5KPlayer that lets you download videos from all video sharing platforms.

You can download a video from the Muscial.ly video platform in just two simple steps. You first have to find the video you’d like to save to your computer and open its preview page.

Afterwards, you should just copy the video’s URL and paste it into the 5KPlayer. You can do this by clicking on the Paste URL & Analyze button in the 5KPlayer.

Once the thumbnail of the video is displayed you can just click on the Download button to save the MP4 video file to the desired location on your hard drive.

Conclusion

Saving your favorite videos on TikTok to your Smartphone or a computer is easy. Regardless of the method you use to download a video from this video sharing platform, the process won’t take much more than a few minutes.

After downloading the videos, you can now edit it on your computer or mobile devices to sharing again. To make an interesting Tik Tok Videos with Hollywood style, just download Filmora and have a try.

Use some cool effects to make your TikTok Videos more attractive [Video Tutorial]

The video tutorial below, we picked some coolest effects that you can add to your videos and make them standout in TikTok. All these effects can be achieved in Filmora. Click the Download button below to download and make your TikTok videos to next level.

Check some Cool Effects to Make Your Videos More Stunning and the tutorial about How to Add Cool Effects to Video

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

With more than 90 million registered users and 580 million new videos posted each day, TikTok is one of the largest live streaming and video sharing platforms in the world.

Previously known as Musical.ly this social network changed its name in the August of 2018 to TikTok, but it is still predominantly dedicated to music videos.

The platform allows its users to produce 15-second to one-minute videos and it offers a rich collection of filters, effects, and music.

In case you want to edit your TikTok videos with some other app or use them to create videos longer than one minute, you must first save them to your Smartphone or a computer. Here’s how you can download videos from the TikTok platform.

• Downloading Your TikTok Videos to Your Smartphone
• Using the Video Downloader Apps to Download other TikTok Videos
• Download TikTok Videos via Email
• Saving MP4 Video Files to a PC

Best Video Editor Helps you Empower Your Imagination

If you want to get more viewers and followers on TikTok, you should always create unique and attractive video content.

Besides the creative ideas, you may also need an easy to use yet powerful video editing software to empower your stories and save time as well. Here, we recommend you to try Wondershare Filmora .

You can check this interesting video below which is created with Filmora.

You may also like: How to Use Tik Tok on Computer (Windows PC/Mac)

Method 1: Downloading Your TikTok Videos to Your Smartphone

Both iPhone and Android users can install the TikTok app on their devices, and the process of downloading videos with this app to the camera roll is identical for iOS and Android operating systems.

All you have to do is launch the TikTok app from your phone and tap on the Account icon that is located in the bottom right corner of the app’s main window.

All the videos you posted to TikTok are located on your profile page, so you simply have to select the video you want to download and tap on it.

The video will automatically start playing and you can just tap on the Share icon in the lower right section of the screen and proceed to select the Download option from the new window that contains different share options.

The download will start immediately after you tap on the Download icon, and the video will be saved to your phone’s camera roll.

Method 2: Using the Video Downloader Apps to Download other TikTok Videos

The process of downloading videos to a Smartphone directly from the TikTok app can be quite slow, so if you want to save videos from this video sharing platform to your phone in no time you can try using some of the downloader apps for Musical.ly that are available at the Google Play store.

Downloading TikTok Videos With the Video Downloader for Musical.ly

Once you’ve installed the Video Downloader for Musical.ly on your phone, you should open the TikTok app and locate the video you want to save.

All of your videos are available on the profile page, so you should tap on the Account icon and proceed to select the video you’d like to download. Tap on the Share icon once the video starts playing, and then tap on the Copy Link option.

Launch the Video Downloader for Musical.ly app and paste the link to the designated destination in the app. The preview of your video will appear on the screen, and you’ll be able to choose between Save Image and Download Video options.

Tap on the Download Video option and wait for the download process to be completed. You won’t have to wait long, as the app downloads videos faster than the TikTok app.

Downloading Videos From TikTok Using the Downloader for Musical.ly app

The process of downloading videos from TikTok with Downloader for Musical.ly is identical to the process of downloading videos with Video Downloader for Musical.ly app.

You just have to copy the link of the video in the TikTok app, paste it to the Downloader for Musical.ly app and hit Download.

However, the app contains adds which can be a bit frustrating if you’re planning on using it on a daily basis.

The video will be saved to your phone after the download is over without watermarks, so you can edit it further and share it with your friends.

Method 3: Download TikTok Videos via Email

The TikTok’s share menu features the email option, that enables you to send a video to yourself or to a friend via email. Once you select the video you want to send you should simply click on the Share icon, select the email option from the menu and insert the email addresses into the To and From sections.

You can also send TikTok videos to yourself by inserting your own email address into both sections.

Go to your email account where you will be able to see the video you sent to yourself or to your friend. The Download option will be displayed next to the video, so just click on it in order to save the video to your phone.

Method 4: Saving MP4 Video Files to a PC

The web-based version of the TikTok platform called Musical.ly Videos enables its users to browse through thousands of videos from their computers.

However, the download option is not available, so in order to save MP4 video files to a PC computer, you must first install the 5KPlayer that lets you download videos from all video sharing platforms.

You can download a video from the Muscial.ly video platform in just two simple steps. You first have to find the video you’d like to save to your computer and open its preview page.

Afterwards, you should just copy the video’s URL and paste it into the 5KPlayer. You can do this by clicking on the Paste URL & Analyze button in the 5KPlayer.

Once the thumbnail of the video is displayed you can just click on the Download button to save the MP4 video file to the desired location on your hard drive.

Conclusion

Saving your favorite videos on TikTok to your Smartphone or a computer is easy. Regardless of the method you use to download a video from this video sharing platform, the process won’t take much more than a few minutes.

After downloading the videos, you can now edit it on your computer or mobile devices to sharing again. To make an interesting Tik Tok Videos with Hollywood style, just download Filmora and have a try.

Use some cool effects to make your TikTok Videos more attractive [Video Tutorial]

The video tutorial below, we picked some coolest effects that you can add to your videos and make them standout in TikTok. All these effects can be achieved in Filmora. Click the Download button below to download and make your TikTok videos to next level.

Check some Cool Effects to Make Your Videos More Stunning and the tutorial about How to Add Cool Effects to Video

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Unveiling the Secrets to TikTok Success: Proven Marketing Techniques & Illustrated Cases

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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