[New] In 2024, Mastering the Art of Powerful TikTok Campaigns
Mastering the Art of Powerful TikTok Campaigns
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
Top Performing TikTok Metrics for Account Growth Analysis
Versatile Video Editor - Wondershare Filmora
An easy yet powerful editor
Numerous effects to choose from
Convert horizontal videos to vertical versions seamlessly
Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.
This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.
In this article
01 What is TikTok Analytics Tool?
02 Top 10 Effective TikTok Analytics Tools
03 Bonus Tip - Make TikTok Videos with Ease
Part 1: What is TikTok Analytics Tool?
TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:
- TikTok analytics tool helps you to understand the performance of your TikTok content
- TikTok analytics tool allows you to identify the kind of content that your audience will love
- TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement
Part 2: Top 10 Effective TikTok Analytics Tools
Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:
1.Analisa
This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.
2.TikBuddy
This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.
3.TikLog
This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.
- In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
- In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
- On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
- The hashtag tab allows you to track your favorite videos and get statistics.
- The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.
4.Exolyt
This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.
5.Pentos
This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.
6.Popsters
This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.
7.Melody Socials
This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.
8.Clout Meter
This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.
9.TrendTok
This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.
10.Quintly
It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.
Part 3: Bonus Tip - Make TikTok Videos with Ease
You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:
Step 1: Tap the + button located at the bottom of the screen.
Step 2: Use your device Library to Upload content or use the TikTok camera.
Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.
Step 4: Start recording your video by pressing the Record button to record your content.
Step 5: Click the checkmark and make additional edits on the posting page.
Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.
In addition, you can use Filmora for other editing purposes such as:
- You can trim, cut, add effects to videos
- Adjust the aspect ratio
- Split, speeding, reverse ordering
- Background, stickers, and a lot more.
Conclusion
TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.
Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.
This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.
In this article
01 What is TikTok Analytics Tool?
02 Top 10 Effective TikTok Analytics Tools
03 Bonus Tip - Make TikTok Videos with Ease
Part 1: What is TikTok Analytics Tool?
TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:
- TikTok analytics tool helps you to understand the performance of your TikTok content
- TikTok analytics tool allows you to identify the kind of content that your audience will love
- TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement
Part 2: Top 10 Effective TikTok Analytics Tools
Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:
1.Analisa
This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.
2.TikBuddy
This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.
3.TikLog
This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.
- In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
- In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
- On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
- The hashtag tab allows you to track your favorite videos and get statistics.
- The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.
4.Exolyt
This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.
5.Pentos
This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.
6.Popsters
This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.
7.Melody Socials
This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.
8.Clout Meter
This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.
9.TrendTok
This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.
10.Quintly
It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.
Part 3: Bonus Tip - Make TikTok Videos with Ease
You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:
Step 1: Tap the + button located at the bottom of the screen.
Step 2: Use your device Library to Upload content or use the TikTok camera.
Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.
Step 4: Start recording your video by pressing the Record button to record your content.
Step 5: Click the checkmark and make additional edits on the posting page.
Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.
In addition, you can use Filmora for other editing purposes such as:
- You can trim, cut, add effects to videos
- Adjust the aspect ratio
- Split, speeding, reverse ordering
- Background, stickers, and a lot more.
Conclusion
TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.
Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.
This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.
In this article
01 What is TikTok Analytics Tool?
02 Top 10 Effective TikTok Analytics Tools
03 Bonus Tip - Make TikTok Videos with Ease
Part 1: What is TikTok Analytics Tool?
TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:
- TikTok analytics tool helps you to understand the performance of your TikTok content
- TikTok analytics tool allows you to identify the kind of content that your audience will love
- TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement
Part 2: Top 10 Effective TikTok Analytics Tools
Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:
1.Analisa
This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.
2.TikBuddy
This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.
3.TikLog
This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.
- In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
- In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
- On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
- The hashtag tab allows you to track your favorite videos and get statistics.
- The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.
4.Exolyt
This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.
5.Pentos
This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.
6.Popsters
This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.
7.Melody Socials
This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.
8.Clout Meter
This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.
9.TrendTok
This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.
10.Quintly
It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.
Part 3: Bonus Tip - Make TikTok Videos with Ease
You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:
Step 1: Tap the + button located at the bottom of the screen.
Step 2: Use your device Library to Upload content or use the TikTok camera.
Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.
Step 4: Start recording your video by pressing the Record button to record your content.
Step 5: Click the checkmark and make additional edits on the posting page.
Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.
In addition, you can use Filmora for other editing purposes such as:
- You can trim, cut, add effects to videos
- Adjust the aspect ratio
- Split, speeding, reverse ordering
- Background, stickers, and a lot more.
Conclusion
TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.
Analytics is beneficial to determine or understand the performance of your videos. Social media is a powerful tool to get your message to the public. One of the youngest social media platforms is TikTok, proving to be a contender in the social media world. Not only did users around the world download TikTok but they use it. As a TikTok influencer, one of the first steps before launching a marketing campaign is to set goals and measure if you have ultimately reached your campaign goal. You will need TikTok viewer analytics tool.
This TikTok analytic tool will collect all the data you need to measure your success and help you modify your TikTok being so that it will be easier to reach your goal. This article will provide a guide on how to check TikTok analytics quickly.
In this article
01 What is TikTok Analytics Tool?
02 Top 10 Effective TikTok Analytics Tools
03 Bonus Tip - Make TikTok Videos with Ease
Part 1: What is TikTok Analytics Tool?
TikTok is music and video-sharing social media platform. At the same time, the TikTok follower analytic tool is a feature that allows you to measure your video viewers, followers, and other vital data that influence the popularity of your profile. The TikTok account analytic tool is vital for a successful TikTok marketing strategy and provides how to see TikTok analytics. Here are some of the critical benefits of these TikTok Analytics tools:
- TikTok analytics tool helps you to understand the performance of your TikTok content
- TikTok analytics tool allows you to identify the kind of content that your audience will love
- TikTok user analytics will enable you to know the best time to post on your TikTok account for maximum engagement
Part 2: Top 10 Effective TikTok Analytics Tools
Have you recently looked at your TikTok analytics? How many comments, likes, and shares do you have on your videos? What is your average engagement rate? Location of your TikTok followers watching your videos? If you don’t know the answers to this question, now is the time for you to start tracking your TikTok account analytics. This article will reveal ten effective tools on how to check analytics on TikTok:
1.Analisa
This analytic tool allows you to look at all aspects of campaign reporting and provides an easy-to-digest graph with all the needed information to knock out content strategy. It is one of the most comprehensive analytics tools with in-depth analysis of your competitors, influenza demographic authenticity, influenza optimization. With this two, you can search with a hashtag or profile name, and it can also be for Instagram. Choose any TikTok hashtag or account, and a detailed overview appears with key metrics presented at the top. Scroll down to get an in-depth analysis of the performance based on; Average Engagement, Average Likes, Comments per Post, most used hashtags, most used caption words, tags, mentions, etc. You may also export data to CSV or PDF for further research.
2.TikBuddy
This analytic tool offers a user-friendly and slick interface for a better TikTok social listening experience and provides a monitoring platform for influencers and agencies. This platform can check out the top hashtag TikTok influences every day and discover the content creator based on keywords and ratings. Marketers and agencies can easily track the process of videos and TikTok influencers in real-time and identify the most effective ads that are working.
3.TikLog
This is a new tool used for analyzing the TikTok account with the most impressive features and design, a fully-featured tool used by social media managers and any inspiring TikTok star. This TikTok interface has five tabs: analytics, trends, hashtag, comparison, and accounts.
- In the account tab, you can add a TikTok account and analyze it immediately or over any period. You can see statistics like likes, views, followers, etc. For the past 24 hours.
- In the analytics, you get a deeper insight into the account and see the video data working best with detailed statistics on comments, shares, views, and reactions. You may download a CSV file of all videos for further analysis.
- On the trends tab, you’ll get what is trending based on the country of the filter by views or video. Use the description to search and find niche topics that are trending so you can use them for your campaign.
- The hashtag tab allows you to track your favorite videos and get statistics.
- The comparison tab compares TikTok accounts for over 30 criteria and downloads multiple comparisons to CSV format for further investigation, or you can import into another software.
4.Exolyt
This is a TikTok analytic tool used by influencers, digital agencies, marketers, and social media managers. This tool will help you get insight on any account video or profile and build a campaign strategy based on your competitor or similar accounts’ success. This is a powerful tool with the nicest-looking user interfaces and a fast search button.
5.Pentos
This campaign monitoring tool allows users to use hashtags, songs, videos, and profiles to analyze their campaign strategy. One of the top significant disadvantages of this tool is the lack of real-time updates, which only refresh itself once a day.
6.Popsters
This is a tool used by influencers and social media managers to analyze captions, hashtags, and profiles on 12 different platforms and does not require registering to use. It offers free reports and basic statistics like comments, likes, and shares for the past year. It also allows you to learn what posts attract visitors and sort them by length, popularity, and engagement with access to six sections of the matrix that includes engagement rate per hour and day.
7.Melody Socials
This analytic tool is specifically for TikTok profiles used by agencies labels and top influencers to provide detailed reports in real-time. It allows you to use hashtags, filter by location, and find similar profiles.
8.Clout Meter
This platform offers to analyzeTikTok profiles and offers growth statistics to identify the authenticity of the influencer. One of the basic features of this platform is that it provides day-to-day growth statistics on follower count, which is a great way to identify the authenticity of the profile.
9.TrendTok
This mobile application analytics tool helps influencers identify, forecast, and track TikTok trends by category and location. Some key features include personalized trends suggestions, using AI to predict trends, and analytics on new, rising, and falling movements.
10.Quintly
It is a popular analytic tool among marketing agencies, social media managers, and brands that offer an easy-to-read dashboard to share with companies and clients. Critical features are automated reports, followers count, and over 400 metrics.
Part 3: Bonus Tip - Make TikTok Videos with Ease
You can create video directly on TikTok and use Filmora in editing TikTok video using its auto reframe feature that allows you to automatically convert horizontal videos into vertical videos.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Here is how to create a new TikTok video so that you can track the TikTok video analytics using any of the tools listed in the article:
Step 1: Tap the + button located at the bottom of the screen.
Step 2: Use your device Library to Upload content or use the TikTok camera.
Step 3: Add Sounds, Effects, Filters, or other camera tools to the video.
Step 4: Start recording your video by pressing the Record button to record your content.
Step 5: Click the checkmark and make additional edits on the posting page.
Now, open Filmora and edit the video as per your requirement; using Autoframe, you can convert horizontal video into Vertical Video so that you would be able to share it on the TikTok account easily.
In addition, you can use Filmora for other editing purposes such as:
- You can trim, cut, add effects to videos
- Adjust the aspect ratio
- Split, speeding, reverse ordering
- Background, stickers, and a lot more.
Conclusion
TikTok is today the most popular social media platforms and will not disappear anytime soon. Therefore digital agencies, corporations, and small businesses must use this social media platform effectively to maximize the profitability of their business. This article breaks down how to see analytics on TikTok Using the best analytic tool to get conversions. The report also recommends Filmora edit TikTok videos quickly. Finally, the article also provides a guide on checking TikTok profile analytics.
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- Title: [New] In 2024, Mastering the Art of Powerful TikTok Campaigns
- Author: Gary
- Created at : 2024-05-23 07:42:26
- Updated at : 2024-05-24 07:42:26
- Link: https://tiktok-clips.techidaily.com/new-in-2024-mastering-the-art-of-powerful-tiktok-campaigns/
- License: This work is licensed under CC BY-NC-SA 4.0.