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"[New] Best Practices in TikTok Advertising From Concept to Campaign Launch"
Best Practices in TikTok Advertising: From Concept to Campaign Launch
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
Perfect Everyday TikTok Footage with Simple Tricks
Whether sardonic, informative, or both, voiceovers can improve a TikTok video for humor and clarity.
What do sewing how-to videos, cooking tutorials, and daily vlogs have in common? They all probably are dependent on TikTok’s voiceover feature, which can be helpful in the inbuilt editing suite of the TikTok app.
Ever wished to record a TikTok and save it for later without letting the publisher know? Then, it is always the best idea to learn how to screen record on TikTok. This article will help you learn multiple ways of screen recording on TikTok without you having to worry about the other person knowing.
And, we’ll also look at how to do a voiceover on TikTok using the step-by-step guide mentioned below.
In this article
01 How to Screen Record on TikTok?
02 How to Add Voiceover to the TikTok Video?
03 Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Part 1: How to Screen Record on TikTok?
Have you ever accidentally taken a screenshot of someone’s Instagram story or screen recorded it for future reference and got scared that the person may have got notified?
While Instagram had the feature of notifying users if their story or picture has been screen recorded, it has recently changed to restrict this notification to images and videos sent via private DMs.
However, TikTokers can rest assured as TikTok has never had a similar notification feature, and you can safely screen record TikTok without mentioning the publisher.
How to Record Computer Screens on Windows
PCs allow software products useful for various purposes. For example, if you would like to record your PC screen while using Windows-based software, you’ll be required a powerful screen recorder that lets you set up a new screencasting session in just a few simple steps.
Here are some of the steps you need to consider!
Step 1: Download Wondershare Filmora
Download Wondershare Filmora onto your computer and then launch the software.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Just visit the browser and type the URL ‘tiktok.com’ in the search bar. Then, look for the TikTok video you would like to record.
Besides providing functions that activate you to control the screen recording procedure entirely, Wondershare Filmora is also a video editor program that lets you manipulate your videos in any way you want.
You must double-click on its desktop icon and open the Full Feature mode right after launching the software. Now, hit the Record tab and choose the Record PC screen option.
The Wondershare Screen Recorder window will appear on the screen so you can modify the settings for your upcoming screencasting session.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Hit the Microphone icon to choose the mic you’ll be using to record narration, and you can select the Speakers icon if you want to disable or enable the computer’s speakers during the session of screen recording.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Mark the Mouse checkbox if you wish the mouse clicks to display in the recording, and you can easily place the maximum duration of a recording session. It is done by inserting the preferred default screen recording duration into the Record Timer box.
Hit the Rec button to begin a new screencasting session, and the software will start recording after a three-second countdown.
Tap the F9 button on the keyboard to stop recording. It will automatically open the file in Filmora’s video editor so you can edit it before publishing online.
Part 2: How to Add Voiceover to the TikTok Video?
Steps to add a voiceover to your TikTok video.
Upload or record a new video by hitting the + at the menu’s center at the screen’s bottom area.
Hit the microphone icon on the screen’s upper right corner once you’re over with the recording and trimming clips to your desired edit. Beneath, the microphone icon must mention “Voiceover.”
Source: mashable.com
Now, you can record a voiceover timed to Video’s every frame here.
Hit the “Save“ button once you’re satisfied with the voiceover
Hitting the “Save“ button will offer you back to the video’s preview, where you can add filters, text, stickers, and various sounds.
It is needed to add effects to your voiceover by hitting the “voice effects”. Here, you can control the narrator’s volume as well.
Also, make sure to enable automatic captions to make sure your video is more accessible!
Tap the Next button once you’re over with your Video. Then, you can edit the Video’s privacy settings, add a caption, and select a cover.
Part 3: Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Do you want to include your voice in a video, create a voiceover demo for sharing and uploading on social networking platforms, or frame a documentary for important content?
All you need is an ideal video editing program similar to the Wondershare Filmora Video Editor.
The Filmora’s voiceover feature allows you to record your voice or add voice-over files to Video easily. In addition, you can customize the pitch, speed, and volume of the recorded voiceover and apply fade-in and fade-out effects. I’ll share how to register and add voiceover to a video with Filmora on your computer in this post.
Firstly, you can edit your Video in Filmora and then record the voiceover afterward. Or, you can first record the voiceover and then edit the Video around.
Check the steps below on how to make TikTok videos with voiceover via Wondershare Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Record Voiceover and Add it to Video
We suggest you record the voiceover first in most cases so the sound will become pretty natural.
Step 1: Connect Microphone to PC or laptop
Connect the microphone to your laptop/PC when you’re ready to begin. It’s advisable to use some professional external microphones to capture high-quality sound.
Step 2: Record voiceover
Tap the Wondershare Filmora icon to launch this software. Then, select the New Project option in the beginning interface to create a new one.
Enter the Record tab and choose the “Record a Voiceover” option to arouse the Record Audio windows.
Or hit the microphone icon, and you only need 3 seconds of countdown to begin speaking.
Click the microphone icon again after you finish the above. Then, a new Record file option will be automatically present on the audio track.
Step 3: Edit Recorded Voiceover to Video
To edit the recorded voiceover, you can adjust audio settings, such as changing the Speed, Pitch, Volume, etc.
You can cut and trim out unnecessary sound sections from the recorded voiceover or apply the fade effects to the voiceover for a smoother transition.
Step 4: Sync Voiceover to Video
Now, it’s time to synchronize the recorded voiceover to video to create a compelling video.
The Wondershare Filmora allows up to 100 audio tracks; you can also add some background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the video’s right-side position. Keep the voice and video track in the exact video duration if required.
Here’s how to sync voiceover to video!
Now, sync the recorded voiceover to Video to create a video. Since Filmora is compatible with 100 plus audio tracks, you can add different background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the Video’s right side position. You can keep the Video and audio track in the same video duration.
Note: If you’ve recorded the iPhone voiceover or other device already, you can import it in the Project Library if you wish to add it to the Video and then sync it to Video.
Here is the ultimate step-by-step guide about adding titles to videos after knowing how to do a voiceover on TikTok.
Step 5: Export and save the new file
Click the “Export“ tab to export your new video file after you complete the project. You can either save the Video to different formats or directly share it on other social media platforms.
Additionally, you can even burn a DVD in minutes to watch it on TV.
How to Record and Add Voice over File during Filmora’s Video Editing Process
If you’ve recorded the voice over on your iPhone or another device already, even via the Wondershare Filmora, and wish to add it to the Video, visit the steps mentioned below:
1. Upload the video to Filmora
After logging in to Filmora’s main editing interface, click “Import” or drag-drop your video and voiceover file to the project library.
Filmora video editing software is compatible with a vast range of formats, so there will be no need to convert the files before import.
Drag and drop the files or video content to the Video Timeline when all the files get imported.
2. Record Voiceover in Video Editing
3. Edit voiceover and Export
You can then edit the recorded voiceover for TikTok to perfectly fit the Video and export it to your laptop/PC or directly upload it to YouTube.
For improving the sound, Filmora features more audio editing tools.
Conclusion
This article offered you a step-by-step guide on how to record a TikTok. It also displays four different screen recording methods, along with how to do a voiceover on TikTok.
Now, don’t ever worry about losing out on your favorite TikTok without the original publisher knowing via screen record TikTok via Wondershare Filmora.
02 How to Add Voiceover to the TikTok Video?
03 Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Part 1: How to Screen Record on TikTok?
Have you ever accidentally taken a screenshot of someone’s Instagram story or screen recorded it for future reference and got scared that the person may have got notified?
While Instagram had the feature of notifying users if their story or picture has been screen recorded, it has recently changed to restrict this notification to images and videos sent via private DMs.
However, TikTokers can rest assured as TikTok has never had a similar notification feature, and you can safely screen record TikTok without mentioning the publisher.
How to Record Computer Screens on Windows
PCs allow software products useful for various purposes. For example, if you would like to record your PC screen while using Windows-based software, you’ll be required a powerful screen recorder that lets you set up a new screencasting session in just a few simple steps.
Here are some of the steps you need to consider!
Step 1: Download Wondershare Filmora
Download Wondershare Filmora onto your computer and then launch the software.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Just visit the browser and type the URL ‘tiktok.com’ in the search bar. Then, look for the TikTok video you would like to record.
Besides providing functions that activate you to control the screen recording procedure entirely, Wondershare Filmora is also a video editor program that lets you manipulate your videos in any way you want.
You must double-click on its desktop icon and open the Full Feature mode right after launching the software. Now, hit the Record tab and choose the Record PC screen option.
The Wondershare Screen Recorder window will appear on the screen so you can modify the settings for your upcoming screencasting session.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Hit the Microphone icon to choose the mic you’ll be using to record narration, and you can select the Speakers icon if you want to disable or enable the computer’s speakers during the session of screen recording.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Mark the Mouse checkbox if you wish the mouse clicks to display in the recording, and you can easily place the maximum duration of a recording session. It is done by inserting the preferred default screen recording duration into the Record Timer box.
Hit the Rec button to begin a new screencasting session, and the software will start recording after a three-second countdown.
Tap the F9 button on the keyboard to stop recording. It will automatically open the file in Filmora’s video editor so you can edit it before publishing online.
Part 2: How to Add Voiceover to the TikTok Video?
Steps to add a voiceover to your TikTok video.
Upload or record a new video by hitting the + at the menu’s center at the screen’s bottom area.
Hit the microphone icon on the screen’s upper right corner once you’re over with the recording and trimming clips to your desired edit. Beneath, the microphone icon must mention “Voiceover.”
Source: mashable.com
Now, you can record a voiceover timed to Video’s every frame here.
Hit the “Save“ button once you’re satisfied with the voiceover
Hitting the “Save“ button will offer you back to the video’s preview, where you can add filters, text, stickers, and various sounds.
It is needed to add effects to your voiceover by hitting the “voice effects”. Here, you can control the narrator’s volume as well.
Also, make sure to enable automatic captions to make sure your video is more accessible!
Tap the Next button once you’re over with your Video. Then, you can edit the Video’s privacy settings, add a caption, and select a cover.
Part 3: Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Do you want to include your voice in a video, create a voiceover demo for sharing and uploading on social networking platforms, or frame a documentary for important content?
All you need is an ideal video editing program similar to the Wondershare Filmora Video Editor.
The Filmora’s voiceover feature allows you to record your voice or add voice-over files to Video easily. In addition, you can customize the pitch, speed, and volume of the recorded voiceover and apply fade-in and fade-out effects. I’ll share how to register and add voiceover to a video with Filmora on your computer in this post.
Firstly, you can edit your Video in Filmora and then record the voiceover afterward. Or, you can first record the voiceover and then edit the Video around.
Check the steps below on how to make TikTok videos with voiceover via Wondershare Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Record Voiceover and Add it to Video
We suggest you record the voiceover first in most cases so the sound will become pretty natural.
Step 1: Connect Microphone to PC or laptop
Connect the microphone to your laptop/PC when you’re ready to begin. It’s advisable to use some professional external microphones to capture high-quality sound.
Step 2: Record voiceover
Tap the Wondershare Filmora icon to launch this software. Then, select the New Project option in the beginning interface to create a new one.
Enter the Record tab and choose the “Record a Voiceover” option to arouse the Record Audio windows.
Or hit the microphone icon, and you only need 3 seconds of countdown to begin speaking.
Click the microphone icon again after you finish the above. Then, a new Record file option will be automatically present on the audio track.
Step 3: Edit Recorded Voiceover to Video
To edit the recorded voiceover, you can adjust audio settings, such as changing the Speed, Pitch, Volume, etc.
You can cut and trim out unnecessary sound sections from the recorded voiceover or apply the fade effects to the voiceover for a smoother transition.
Step 4: Sync Voiceover to Video
Now, it’s time to synchronize the recorded voiceover to video to create a compelling video.
The Wondershare Filmora allows up to 100 audio tracks; you can also add some background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the video’s right-side position. Keep the voice and video track in the exact video duration if required.
Here’s how to sync voiceover to video!
Now, sync the recorded voiceover to Video to create a video. Since Filmora is compatible with 100 plus audio tracks, you can add different background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the Video’s right side position. You can keep the Video and audio track in the same video duration.
Note: If you’ve recorded the iPhone voiceover or other device already, you can import it in the Project Library if you wish to add it to the Video and then sync it to Video.
Here is the ultimate step-by-step guide about adding titles to videos after knowing how to do a voiceover on TikTok.
Step 5: Export and save the new file
Click the “Export“ tab to export your new video file after you complete the project. You can either save the Video to different formats or directly share it on other social media platforms.
Additionally, you can even burn a DVD in minutes to watch it on TV.
How to Record and Add Voice over File during Filmora’s Video Editing Process
If you’ve recorded the voice over on your iPhone or another device already, even via the Wondershare Filmora, and wish to add it to the Video, visit the steps mentioned below:
1. Upload the video to Filmora
After logging in to Filmora’s main editing interface, click “Import” or drag-drop your video and voiceover file to the project library.
Filmora video editing software is compatible with a vast range of formats, so there will be no need to convert the files before import.
Drag and drop the files or video content to the Video Timeline when all the files get imported.
2. Record Voiceover in Video Editing
3. Edit voiceover and Export
You can then edit the recorded voiceover for TikTok to perfectly fit the Video and export it to your laptop/PC or directly upload it to YouTube.
For improving the sound, Filmora features more audio editing tools.
Conclusion
This article offered you a step-by-step guide on how to record a TikTok. It also displays four different screen recording methods, along with how to do a voiceover on TikTok.
Now, don’t ever worry about losing out on your favorite TikTok without the original publisher knowing via screen record TikTok via Wondershare Filmora.
02 How to Add Voiceover to the TikTok Video?
03 Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Part 1: How to Screen Record on TikTok?
Have you ever accidentally taken a screenshot of someone’s Instagram story or screen recorded it for future reference and got scared that the person may have got notified?
While Instagram had the feature of notifying users if their story or picture has been screen recorded, it has recently changed to restrict this notification to images and videos sent via private DMs.
However, TikTokers can rest assured as TikTok has never had a similar notification feature, and you can safely screen record TikTok without mentioning the publisher.
How to Record Computer Screens on Windows
PCs allow software products useful for various purposes. For example, if you would like to record your PC screen while using Windows-based software, you’ll be required a powerful screen recorder that lets you set up a new screencasting session in just a few simple steps.
Here are some of the steps you need to consider!
Step 1: Download Wondershare Filmora
Download Wondershare Filmora onto your computer and then launch the software.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Just visit the browser and type the URL ‘tiktok.com’ in the search bar. Then, look for the TikTok video you would like to record.
Besides providing functions that activate you to control the screen recording procedure entirely, Wondershare Filmora is also a video editor program that lets you manipulate your videos in any way you want.
You must double-click on its desktop icon and open the Full Feature mode right after launching the software. Now, hit the Record tab and choose the Record PC screen option.
The Wondershare Screen Recorder window will appear on the screen so you can modify the settings for your upcoming screencasting session.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Hit the Microphone icon to choose the mic you’ll be using to record narration, and you can select the Speakers icon if you want to disable or enable the computer’s speakers during the session of screen recording.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Mark the Mouse checkbox if you wish the mouse clicks to display in the recording, and you can easily place the maximum duration of a recording session. It is done by inserting the preferred default screen recording duration into the Record Timer box.
Hit the Rec button to begin a new screencasting session, and the software will start recording after a three-second countdown.
Tap the F9 button on the keyboard to stop recording. It will automatically open the file in Filmora’s video editor so you can edit it before publishing online.
Part 2: How to Add Voiceover to the TikTok Video?
Steps to add a voiceover to your TikTok video.
Upload or record a new video by hitting the + at the menu’s center at the screen’s bottom area.
Hit the microphone icon on the screen’s upper right corner once you’re over with the recording and trimming clips to your desired edit. Beneath, the microphone icon must mention “Voiceover.”
Source: mashable.com
Now, you can record a voiceover timed to Video’s every frame here.
Hit the “Save“ button once you’re satisfied with the voiceover
Hitting the “Save“ button will offer you back to the video’s preview, where you can add filters, text, stickers, and various sounds.
It is needed to add effects to your voiceover by hitting the “voice effects”. Here, you can control the narrator’s volume as well.
Also, make sure to enable automatic captions to make sure your video is more accessible!
Tap the Next button once you’re over with your Video. Then, you can edit the Video’s privacy settings, add a caption, and select a cover.
Part 3: Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Do you want to include your voice in a video, create a voiceover demo for sharing and uploading on social networking platforms, or frame a documentary for important content?
All you need is an ideal video editing program similar to the Wondershare Filmora Video Editor.
The Filmora’s voiceover feature allows you to record your voice or add voice-over files to Video easily. In addition, you can customize the pitch, speed, and volume of the recorded voiceover and apply fade-in and fade-out effects. I’ll share how to register and add voiceover to a video with Filmora on your computer in this post.
Firstly, you can edit your Video in Filmora and then record the voiceover afterward. Or, you can first record the voiceover and then edit the Video around.
Check the steps below on how to make TikTok videos with voiceover via Wondershare Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Record Voiceover and Add it to Video
We suggest you record the voiceover first in most cases so the sound will become pretty natural.
Step 1: Connect Microphone to PC or laptop
Connect the microphone to your laptop/PC when you’re ready to begin. It’s advisable to use some professional external microphones to capture high-quality sound.
Step 2: Record voiceover
Tap the Wondershare Filmora icon to launch this software. Then, select the New Project option in the beginning interface to create a new one.
Enter the Record tab and choose the “Record a Voiceover” option to arouse the Record Audio windows.
Or hit the microphone icon, and you only need 3 seconds of countdown to begin speaking.
Click the microphone icon again after you finish the above. Then, a new Record file option will be automatically present on the audio track.
Step 3: Edit Recorded Voiceover to Video
To edit the recorded voiceover, you can adjust audio settings, such as changing the Speed, Pitch, Volume, etc.
You can cut and trim out unnecessary sound sections from the recorded voiceover or apply the fade effects to the voiceover for a smoother transition.
Step 4: Sync Voiceover to Video
Now, it’s time to synchronize the recorded voiceover to video to create a compelling video.
The Wondershare Filmora allows up to 100 audio tracks; you can also add some background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the video’s right-side position. Keep the voice and video track in the exact video duration if required.
Here’s how to sync voiceover to video!
Now, sync the recorded voiceover to Video to create a video. Since Filmora is compatible with 100 plus audio tracks, you can add different background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the Video’s right side position. You can keep the Video and audio track in the same video duration.
Note: If you’ve recorded the iPhone voiceover or other device already, you can import it in the Project Library if you wish to add it to the Video and then sync it to Video.
Here is the ultimate step-by-step guide about adding titles to videos after knowing how to do a voiceover on TikTok.
Step 5: Export and save the new file
Click the “Export“ tab to export your new video file after you complete the project. You can either save the Video to different formats or directly share it on other social media platforms.
Additionally, you can even burn a DVD in minutes to watch it on TV.
How to Record and Add Voice over File during Filmora’s Video Editing Process
If you’ve recorded the voice over on your iPhone or another device already, even via the Wondershare Filmora, and wish to add it to the Video, visit the steps mentioned below:
1. Upload the video to Filmora
After logging in to Filmora’s main editing interface, click “Import” or drag-drop your video and voiceover file to the project library.
Filmora video editing software is compatible with a vast range of formats, so there will be no need to convert the files before import.
Drag and drop the files or video content to the Video Timeline when all the files get imported.
2. Record Voiceover in Video Editing
3. Edit voiceover and Export
You can then edit the recorded voiceover for TikTok to perfectly fit the Video and export it to your laptop/PC or directly upload it to YouTube.
For improving the sound, Filmora features more audio editing tools.
Conclusion
This article offered you a step-by-step guide on how to record a TikTok. It also displays four different screen recording methods, along with how to do a voiceover on TikTok.
Now, don’t ever worry about losing out on your favorite TikTok without the original publisher knowing via screen record TikTok via Wondershare Filmora.
02 How to Add Voiceover to the TikTok Video?
03 Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Part 1: How to Screen Record on TikTok?
Have you ever accidentally taken a screenshot of someone’s Instagram story or screen recorded it for future reference and got scared that the person may have got notified?
While Instagram had the feature of notifying users if their story or picture has been screen recorded, it has recently changed to restrict this notification to images and videos sent via private DMs.
However, TikTokers can rest assured as TikTok has never had a similar notification feature, and you can safely screen record TikTok without mentioning the publisher.
How to Record Computer Screens on Windows
PCs allow software products useful for various purposes. For example, if you would like to record your PC screen while using Windows-based software, you’ll be required a powerful screen recorder that lets you set up a new screencasting session in just a few simple steps.
Here are some of the steps you need to consider!
Step 1: Download Wondershare Filmora
Download Wondershare Filmora onto your computer and then launch the software.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Just visit the browser and type the URL ‘tiktok.com’ in the search bar. Then, look for the TikTok video you would like to record.
Besides providing functions that activate you to control the screen recording procedure entirely, Wondershare Filmora is also a video editor program that lets you manipulate your videos in any way you want.
You must double-click on its desktop icon and open the Full Feature mode right after launching the software. Now, hit the Record tab and choose the Record PC screen option.
The Wondershare Screen Recorder window will appear on the screen so you can modify the settings for your upcoming screencasting session.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Hit the Microphone icon to choose the mic you’ll be using to record narration, and you can select the Speakers icon if you want to disable or enable the computer’s speakers during the session of screen recording.
You’ll see the Settings icon in the window’s lower right corner and then click it. For example, you can select the computer’s hard drive destination where the recording will be saved, modify the frame rate or set the quality of the recording from the Quality drop-down menu.
Mark the Mouse checkbox if you wish the mouse clicks to display in the recording, and you can easily place the maximum duration of a recording session. It is done by inserting the preferred default screen recording duration into the Record Timer box.
Hit the Rec button to begin a new screencasting session, and the software will start recording after a three-second countdown.
Tap the F9 button on the keyboard to stop recording. It will automatically open the file in Filmora’s video editor so you can edit it before publishing online.
Part 2: How to Add Voiceover to the TikTok Video?
Steps to add a voiceover to your TikTok video.
Upload or record a new video by hitting the + at the menu’s center at the screen’s bottom area.
Hit the microphone icon on the screen’s upper right corner once you’re over with the recording and trimming clips to your desired edit. Beneath, the microphone icon must mention “Voiceover.”
Source: mashable.com
Now, you can record a voiceover timed to Video’s every frame here.
Hit the “Save“ button once you’re satisfied with the voiceover
Hitting the “Save“ button will offer you back to the video’s preview, where you can add filters, text, stickers, and various sounds.
It is needed to add effects to your voiceover by hitting the “voice effects”. Here, you can control the narrator’s volume as well.
Also, make sure to enable automatic captions to make sure your video is more accessible!
Tap the Next button once you’re over with your Video. Then, you can edit the Video’s privacy settings, add a caption, and select a cover.
Part 3: Add Voiceover to TikTok Video with Extra Fusion: Wondershare Filmora
Do you want to include your voice in a video, create a voiceover demo for sharing and uploading on social networking platforms, or frame a documentary for important content?
All you need is an ideal video editing program similar to the Wondershare Filmora Video Editor.
The Filmora’s voiceover feature allows you to record your voice or add voice-over files to Video easily. In addition, you can customize the pitch, speed, and volume of the recorded voiceover and apply fade-in and fade-out effects. I’ll share how to register and add voiceover to a video with Filmora on your computer in this post.
Firstly, you can edit your Video in Filmora and then record the voiceover afterward. Or, you can first record the voiceover and then edit the Video around.
Check the steps below on how to make TikTok videos with voiceover via Wondershare Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Record Voiceover and Add it to Video
We suggest you record the voiceover first in most cases so the sound will become pretty natural.
Step 1: Connect Microphone to PC or laptop
Connect the microphone to your laptop/PC when you’re ready to begin. It’s advisable to use some professional external microphones to capture high-quality sound.
Step 2: Record voiceover
Tap the Wondershare Filmora icon to launch this software. Then, select the New Project option in the beginning interface to create a new one.
Enter the Record tab and choose the “Record a Voiceover” option to arouse the Record Audio windows.
Or hit the microphone icon, and you only need 3 seconds of countdown to begin speaking.
Click the microphone icon again after you finish the above. Then, a new Record file option will be automatically present on the audio track.
Step 3: Edit Recorded Voiceover to Video
To edit the recorded voiceover, you can adjust audio settings, such as changing the Speed, Pitch, Volume, etc.
You can cut and trim out unnecessary sound sections from the recorded voiceover or apply the fade effects to the voiceover for a smoother transition.
Step 4: Sync Voiceover to Video
Now, it’s time to synchronize the recorded voiceover to video to create a compelling video.
The Wondershare Filmora allows up to 100 audio tracks; you can also add some background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the video’s right-side position. Keep the voice and video track in the exact video duration if required.
Here’s how to sync voiceover to video!
Now, sync the recorded voiceover to Video to create a video. Since Filmora is compatible with 100 plus audio tracks, you can add different background music to the voiceover.
Then import and drag-n-drop the video content to the video track, drag and drop the soundtrack to the Video’s right side position. You can keep the Video and audio track in the same video duration.
Note: If you’ve recorded the iPhone voiceover or other device already, you can import it in the Project Library if you wish to add it to the Video and then sync it to Video.
Here is the ultimate step-by-step guide about adding titles to videos after knowing how to do a voiceover on TikTok.
Step 5: Export and save the new file
Click the “Export“ tab to export your new video file after you complete the project. You can either save the Video to different formats or directly share it on other social media platforms.
Additionally, you can even burn a DVD in minutes to watch it on TV.
How to Record and Add Voice over File during Filmora’s Video Editing Process
If you’ve recorded the voice over on your iPhone or another device already, even via the Wondershare Filmora, and wish to add it to the Video, visit the steps mentioned below:
1. Upload the video to Filmora
After logging in to Filmora’s main editing interface, click “Import” or drag-drop your video and voiceover file to the project library.
Filmora video editing software is compatible with a vast range of formats, so there will be no need to convert the files before import.
Drag and drop the files or video content to the Video Timeline when all the files get imported.
2. Record Voiceover in Video Editing
3. Edit voiceover and Export
You can then edit the recorded voiceover for TikTok to perfectly fit the Video and export it to your laptop/PC or directly upload it to YouTube.
For improving the sound, Filmora features more audio editing tools.
Conclusion
This article offered you a step-by-step guide on how to record a TikTok. It also displays four different screen recording methods, along with how to do a voiceover on TikTok.
Now, don’t ever worry about losing out on your favorite TikTok without the original publisher knowing via screen record TikTok via Wondershare Filmora.
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- Title: "[New] Best Practices in TikTok Advertising From Concept to Campaign Launch"
- Author: Gary
- Created at : 2024-05-23 06:09:26
- Updated at : 2024-05-24 06:09:26
- Link: https://tiktok-clips.techidaily.com/new-best-practices-in-tiktok-advertising-from-concept-to-campaign-launch/
- License: This work is licensed under CC BY-NC-SA 4.0.
