TikTok Marketing Guide: Effective Ad Techniques and Case Studies

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Leading the Charge: Top 15 Influencers for Your Drive

Top 15 TikTok Influencers That Will Motivate You Today

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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