Craft an Enigmatic Profile on TikTok with These Unique Ideas

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Your PFP or profile picture is more than a simple photo. It is the first thing about your profile that someone notices. Your profile picture exemplifies your personality. When you have a striking PFP, it can attract more users to the page. In fact, they might also end up hitting the follow button. So, if you want to be seen on TikTok, you need to use the best TikTok PFP ideas to stand out.

For instance, TikTok creators with a lifestyle account will stick to using a classic selfie as the PFP. However, the most striking profile picture is the transparent one. When someone sees a video playthrough, it can be difficult to look past.

In this article, you will get to know about creative PFP for TikTok ideas to make your profile more attractive.

In this article

01 What Does PFP for TikTok Mean?

02 Why Are TikTokers Changing Their Profile Picture?

03 Creative TikTok PFP Ideas to Make Your Profile Attractive

04 How to Customize PFP on TikTok?

Part 1: What Does PFP for TikTok Mean?

PFP is an acronym for Profile Picture. It is an obvious one. Previously, profile picture was simply known as PP but TikTok users use the acronym PFP. On other social media platforms, the acronym stands for Picture for Proof. Thus, it basically is asking a user to send proof of what they are doing. Nonetheless, they are primarily associated with IM and Snapchat apps.

As TikTok is a video-sharing platform, PFP just stands for the profile picture.

Part 2: Why Are TikTokers Changing Their Profile Picture?

Your profile picture says a lot about you. So, you should be on top of your game when it comes to the image you are portraying to the world. There are many reasons for TikTokers to change their profile picture. However, one of the primary reasons is to get noticed.

Let’s check out the reasons why they keep changing their profile picture.

1. Whenever there is a change in their appearance or style, such as weight loss, haircut, or some cosmetic enhancements.
2. When they are actively searching for more followers.
3. If some significant event has taken place in their life.
4. When they are just tired of seeing the same picture.
5. When the profile picture isn’t representing you anymore.

Part 3: Creative TikTok PFP Ideas to Make Your Profile Attractive

So, you want your profile to grab more followers. One way to do that is to use the best PFP for TikTok. Here are some ideas that can help you out.

1. Cute PFP for TikTok

Using a cute PFP can be a great idea. But a cute DP on social media platforms has become highly conventional. Yes, you can use your own photos but it is better to have a cute-looking baby’s face. You can also choose to use an Asian girl or an anime girl. Remember, cute profile pictures aren’t just about smiling or posing beautifully in front of the camera. You need to take care of the aesthetic PFP for TikTok. So, make sure it has proper framing and a good backdrop.

2. Aesthetic PFP for TikTok

Aesthetic PFP is the subject that is being searched for by the user. It should tell your followers what the profile is about. In this case, you have to decide between a brand logo and a personal photo. For instance, if it is a page on food, get an attractive photo of any food item shot. Make sure that the focus of the photo is centered. It should be as large as possible.

3. Funny PFP for TikTok

TikTok is a social media platform for relaxing. It entertains you. This is the reason many TikTok users share funny content. In case you are one such user, you should use a Funny profile picture. A funny picture is going to bring a smile to the face of the viewers. You can use some pictures from the internet if you don’t want to use your own picture.

4. Anime Profile Picture

Anime photos are great for TikTok. In fact, they are popular among all social media platforms. Fans tend to go gaga over these popular characters and thus, they use them for their profile. So, it can be an excellent choice as your PFP. By adding this as your profile picture, you can connect with other accounts that share the same interest.

5. Cool PFP for TikTok

Do you want to come off as cool to your followers? Then you should look for a profile picture that says how easy-going and cool you are. In this case, you can use some unique one-liners as your PFP. You can also use the photo of some celebrity to showcase yourself as someone cool.

6. Cartoon PFP for TikTok

Cartoon PFPs are highly popular on TikTok. Users find any cartoon character that they enjoy or relate to and will use it as an image of that character. So, you can use the same for your account. You can also give it a Twist by taking an image that is related to your business and giving it a cartoonish look.

7. Transparent PFP for TikTok

A transparent profile picture can cause your followers to take a second look. It lets your followers watch a video through the picture. Thus, it provides a unique viewing experience. All you have to do is remove the background from the photo and head over to TikTok to upload it.

Part 4: How to Customize PFP on TikTok?

To get a good PFP for TikTok, you need to customize it. You can use a good editing tool for this process. One such effective tool is Filmora. Here are the steps you have to follow to customize your PFP for TikTok and make it stand out.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

1. The first thing you have to do is import the file you would like to customize into the Media Library.
2. Using Filmora, you will be able to do some editing, such as rotate, trim, brighten, split, merge, and a lot more. The tool comes with some interesting editing features for you to take advantage of. You have to drag the photo you want to edit along with the elements you want to add to the photo. Make sure that you are adjusting the elements properly.
3. You can check the result by clicking on the Play option present in the Preview window. In case you are happy with the outcome, you can move on to the next step.
4. When you are done editing the picture, you have to click on the ‘Export’ button for the output. Since you will only be able to upload your PFP through your Android or iOS smartphone, you have to choose a device present on the Export Window’s left panel and then select the device.

However, you should know that exporting is not going to transfer your photo to your TikTok account. You will have to add your newly customized photo to your profile from your mobile device.

Conclusion

From cool PFP for TikTok to cute ones, this guide will help you create what you need. Keep in mind to make them stand out; you don’t have to use your own photo. Use any photo but make sure it is not scary.

Try It Free Try It Free

Your PFP or profile picture is more than a simple photo. It is the first thing about your profile that someone notices. Your profile picture exemplifies your personality. When you have a striking PFP, it can attract more users to the page. In fact, they might also end up hitting the follow button. So, if you want to be seen on TikTok, you need to use the best TikTok PFP ideas to stand out.

For instance, TikTok creators with a lifestyle account will stick to using a classic selfie as the PFP. However, the most striking profile picture is the transparent one. When someone sees a video playthrough, it can be difficult to look past.

In this article, you will get to know about creative PFP for TikTok ideas to make your profile more attractive.

In this article

01 What Does PFP for TikTok Mean?

02 Why Are TikTokers Changing Their Profile Picture?

03 Creative TikTok PFP Ideas to Make Your Profile Attractive

04 How to Customize PFP on TikTok?

Part 1: What Does PFP for TikTok Mean?

PFP is an acronym for Profile Picture. It is an obvious one. Previously, profile picture was simply known as PP but TikTok users use the acronym PFP. On other social media platforms, the acronym stands for Picture for Proof. Thus, it basically is asking a user to send proof of what they are doing. Nonetheless, they are primarily associated with IM and Snapchat apps.

As TikTok is a video-sharing platform, PFP just stands for the profile picture.

Part 2: Why Are TikTokers Changing Their Profile Picture?

Your profile picture says a lot about you. So, you should be on top of your game when it comes to the image you are portraying to the world. There are many reasons for TikTokers to change their profile picture. However, one of the primary reasons is to get noticed.

Let’s check out the reasons why they keep changing their profile picture.

1. Whenever there is a change in their appearance or style, such as weight loss, haircut, or some cosmetic enhancements.
2. When they are actively searching for more followers.
3. If some significant event has taken place in their life.
4. When they are just tired of seeing the same picture.
5. When the profile picture isn’t representing you anymore.

Part 3: Creative TikTok PFP Ideas to Make Your Profile Attractive

So, you want your profile to grab more followers. One way to do that is to use the best PFP for TikTok. Here are some ideas that can help you out.

1. Cute PFP for TikTok

Using a cute PFP can be a great idea. But a cute DP on social media platforms has become highly conventional. Yes, you can use your own photos but it is better to have a cute-looking baby’s face. You can also choose to use an Asian girl or an anime girl. Remember, cute profile pictures aren’t just about smiling or posing beautifully in front of the camera. You need to take care of the aesthetic PFP for TikTok. So, make sure it has proper framing and a good backdrop.

2. Aesthetic PFP for TikTok

Aesthetic PFP is the subject that is being searched for by the user. It should tell your followers what the profile is about. In this case, you have to decide between a brand logo and a personal photo. For instance, if it is a page on food, get an attractive photo of any food item shot. Make sure that the focus of the photo is centered. It should be as large as possible.

3. Funny PFP for TikTok

TikTok is a social media platform for relaxing. It entertains you. This is the reason many TikTok users share funny content. In case you are one such user, you should use a Funny profile picture. A funny picture is going to bring a smile to the face of the viewers. You can use some pictures from the internet if you don’t want to use your own picture.

4. Anime Profile Picture

Anime photos are great for TikTok. In fact, they are popular among all social media platforms. Fans tend to go gaga over these popular characters and thus, they use them for their profile. So, it can be an excellent choice as your PFP. By adding this as your profile picture, you can connect with other accounts that share the same interest.

5. Cool PFP for TikTok

Do you want to come off as cool to your followers? Then you should look for a profile picture that says how easy-going and cool you are. In this case, you can use some unique one-liners as your PFP. You can also use the photo of some celebrity to showcase yourself as someone cool.

6. Cartoon PFP for TikTok

Cartoon PFPs are highly popular on TikTok. Users find any cartoon character that they enjoy or relate to and will use it as an image of that character. So, you can use the same for your account. You can also give it a Twist by taking an image that is related to your business and giving it a cartoonish look.

7. Transparent PFP for TikTok

A transparent profile picture can cause your followers to take a second look. It lets your followers watch a video through the picture. Thus, it provides a unique viewing experience. All you have to do is remove the background from the photo and head over to TikTok to upload it.

Part 4: How to Customize PFP on TikTok?

To get a good PFP for TikTok, you need to customize it. You can use a good editing tool for this process. One such effective tool is Filmora. Here are the steps you have to follow to customize your PFP for TikTok and make it stand out.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

1. The first thing you have to do is import the file you would like to customize into the Media Library.
2. Using Filmora, you will be able to do some editing, such as rotate, trim, brighten, split, merge, and a lot more. The tool comes with some interesting editing features for you to take advantage of. You have to drag the photo you want to edit along with the elements you want to add to the photo. Make sure that you are adjusting the elements properly.
3. You can check the result by clicking on the Play option present in the Preview window. In case you are happy with the outcome, you can move on to the next step.
4. When you are done editing the picture, you have to click on the ‘Export’ button for the output. Since you will only be able to upload your PFP through your Android or iOS smartphone, you have to choose a device present on the Export Window’s left panel and then select the device.

However, you should know that exporting is not going to transfer your photo to your TikTok account. You will have to add your newly customized photo to your profile from your mobile device.

Conclusion

From cool PFP for TikTok to cute ones, this guide will help you create what you need. Keep in mind to make them stand out; you don’t have to use your own photo. Use any photo but make sure it is not scary.

Try It Free Try It Free

Your PFP or profile picture is more than a simple photo. It is the first thing about your profile that someone notices. Your profile picture exemplifies your personality. When you have a striking PFP, it can attract more users to the page. In fact, they might also end up hitting the follow button. So, if you want to be seen on TikTok, you need to use the best TikTok PFP ideas to stand out.

For instance, TikTok creators with a lifestyle account will stick to using a classic selfie as the PFP. However, the most striking profile picture is the transparent one. When someone sees a video playthrough, it can be difficult to look past.

In this article, you will get to know about creative PFP for TikTok ideas to make your profile more attractive.

In this article

01 What Does PFP for TikTok Mean?

02 Why Are TikTokers Changing Their Profile Picture?

03 Creative TikTok PFP Ideas to Make Your Profile Attractive

04 How to Customize PFP on TikTok?

Part 1: What Does PFP for TikTok Mean?

PFP is an acronym for Profile Picture. It is an obvious one. Previously, profile picture was simply known as PP but TikTok users use the acronym PFP. On other social media platforms, the acronym stands for Picture for Proof. Thus, it basically is asking a user to send proof of what they are doing. Nonetheless, they are primarily associated with IM and Snapchat apps.

As TikTok is a video-sharing platform, PFP just stands for the profile picture.

Part 2: Why Are TikTokers Changing Their Profile Picture?

Your profile picture says a lot about you. So, you should be on top of your game when it comes to the image you are portraying to the world. There are many reasons for TikTokers to change their profile picture. However, one of the primary reasons is to get noticed.

Let’s check out the reasons why they keep changing their profile picture.

1. Whenever there is a change in their appearance or style, such as weight loss, haircut, or some cosmetic enhancements.
2. When they are actively searching for more followers.
3. If some significant event has taken place in their life.
4. When they are just tired of seeing the same picture.
5. When the profile picture isn’t representing you anymore.

Part 3: Creative TikTok PFP Ideas to Make Your Profile Attractive

So, you want your profile to grab more followers. One way to do that is to use the best PFP for TikTok. Here are some ideas that can help you out.

1. Cute PFP for TikTok

Using a cute PFP can be a great idea. But a cute DP on social media platforms has become highly conventional. Yes, you can use your own photos but it is better to have a cute-looking baby’s face. You can also choose to use an Asian girl or an anime girl. Remember, cute profile pictures aren’t just about smiling or posing beautifully in front of the camera. You need to take care of the aesthetic PFP for TikTok. So, make sure it has proper framing and a good backdrop.

2. Aesthetic PFP for TikTok

Aesthetic PFP is the subject that is being searched for by the user. It should tell your followers what the profile is about. In this case, you have to decide between a brand logo and a personal photo. For instance, if it is a page on food, get an attractive photo of any food item shot. Make sure that the focus of the photo is centered. It should be as large as possible.

3. Funny PFP for TikTok

TikTok is a social media platform for relaxing. It entertains you. This is the reason many TikTok users share funny content. In case you are one such user, you should use a Funny profile picture. A funny picture is going to bring a smile to the face of the viewers. You can use some pictures from the internet if you don’t want to use your own picture.

4. Anime Profile Picture

Anime photos are great for TikTok. In fact, they are popular among all social media platforms. Fans tend to go gaga over these popular characters and thus, they use them for their profile. So, it can be an excellent choice as your PFP. By adding this as your profile picture, you can connect with other accounts that share the same interest.

5. Cool PFP for TikTok

Do you want to come off as cool to your followers? Then you should look for a profile picture that says how easy-going and cool you are. In this case, you can use some unique one-liners as your PFP. You can also use the photo of some celebrity to showcase yourself as someone cool.

6. Cartoon PFP for TikTok

Cartoon PFPs are highly popular on TikTok. Users find any cartoon character that they enjoy or relate to and will use it as an image of that character. So, you can use the same for your account. You can also give it a Twist by taking an image that is related to your business and giving it a cartoonish look.

7. Transparent PFP for TikTok

A transparent profile picture can cause your followers to take a second look. It lets your followers watch a video through the picture. Thus, it provides a unique viewing experience. All you have to do is remove the background from the photo and head over to TikTok to upload it.

Part 4: How to Customize PFP on TikTok?

To get a good PFP for TikTok, you need to customize it. You can use a good editing tool for this process. One such effective tool is Filmora. Here are the steps you have to follow to customize your PFP for TikTok and make it stand out.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

1. The first thing you have to do is import the file you would like to customize into the Media Library.
2. Using Filmora, you will be able to do some editing, such as rotate, trim, brighten, split, merge, and a lot more. The tool comes with some interesting editing features for you to take advantage of. You have to drag the photo you want to edit along with the elements you want to add to the photo. Make sure that you are adjusting the elements properly.
3. You can check the result by clicking on the Play option present in the Preview window. In case you are happy with the outcome, you can move on to the next step.
4. When you are done editing the picture, you have to click on the ‘Export’ button for the output. Since you will only be able to upload your PFP through your Android or iOS smartphone, you have to choose a device present on the Export Window’s left panel and then select the device.

However, you should know that exporting is not going to transfer your photo to your TikTok account. You will have to add your newly customized photo to your profile from your mobile device.

Conclusion

From cool PFP for TikTok to cute ones, this guide will help you create what you need. Keep in mind to make them stand out; you don’t have to use your own photo. Use any photo but make sure it is not scary.

Try It Free Try It Free

Your PFP or profile picture is more than a simple photo. It is the first thing about your profile that someone notices. Your profile picture exemplifies your personality. When you have a striking PFP, it can attract more users to the page. In fact, they might also end up hitting the follow button. So, if you want to be seen on TikTok, you need to use the best TikTok PFP ideas to stand out.

For instance, TikTok creators with a lifestyle account will stick to using a classic selfie as the PFP. However, the most striking profile picture is the transparent one. When someone sees a video playthrough, it can be difficult to look past.

In this article, you will get to know about creative PFP for TikTok ideas to make your profile more attractive.

In this article

01 What Does PFP for TikTok Mean?

02 Why Are TikTokers Changing Their Profile Picture?

03 Creative TikTok PFP Ideas to Make Your Profile Attractive

04 How to Customize PFP on TikTok?

Part 1: What Does PFP for TikTok Mean?

PFP is an acronym for Profile Picture. It is an obvious one. Previously, profile picture was simply known as PP but TikTok users use the acronym PFP. On other social media platforms, the acronym stands for Picture for Proof. Thus, it basically is asking a user to send proof of what they are doing. Nonetheless, they are primarily associated with IM and Snapchat apps.

As TikTok is a video-sharing platform, PFP just stands for the profile picture.

Part 2: Why Are TikTokers Changing Their Profile Picture?

Your profile picture says a lot about you. So, you should be on top of your game when it comes to the image you are portraying to the world. There are many reasons for TikTokers to change their profile picture. However, one of the primary reasons is to get noticed.

Let’s check out the reasons why they keep changing their profile picture.

1. Whenever there is a change in their appearance or style, such as weight loss, haircut, or some cosmetic enhancements.
2. When they are actively searching for more followers.
3. If some significant event has taken place in their life.
4. When they are just tired of seeing the same picture.
5. When the profile picture isn’t representing you anymore.

Part 3: Creative TikTok PFP Ideas to Make Your Profile Attractive

So, you want your profile to grab more followers. One way to do that is to use the best PFP for TikTok. Here are some ideas that can help you out.

1. Cute PFP for TikTok

Using a cute PFP can be a great idea. But a cute DP on social media platforms has become highly conventional. Yes, you can use your own photos but it is better to have a cute-looking baby’s face. You can also choose to use an Asian girl or an anime girl. Remember, cute profile pictures aren’t just about smiling or posing beautifully in front of the camera. You need to take care of the aesthetic PFP for TikTok. So, make sure it has proper framing and a good backdrop.

2. Aesthetic PFP for TikTok

Aesthetic PFP is the subject that is being searched for by the user. It should tell your followers what the profile is about. In this case, you have to decide between a brand logo and a personal photo. For instance, if it is a page on food, get an attractive photo of any food item shot. Make sure that the focus of the photo is centered. It should be as large as possible.

3. Funny PFP for TikTok

TikTok is a social media platform for relaxing. It entertains you. This is the reason many TikTok users share funny content. In case you are one such user, you should use a Funny profile picture. A funny picture is going to bring a smile to the face of the viewers. You can use some pictures from the internet if you don’t want to use your own picture.

4. Anime Profile Picture

Anime photos are great for TikTok. In fact, they are popular among all social media platforms. Fans tend to go gaga over these popular characters and thus, they use them for their profile. So, it can be an excellent choice as your PFP. By adding this as your profile picture, you can connect with other accounts that share the same interest.

5. Cool PFP for TikTok

Do you want to come off as cool to your followers? Then you should look for a profile picture that says how easy-going and cool you are. In this case, you can use some unique one-liners as your PFP. You can also use the photo of some celebrity to showcase yourself as someone cool.

6. Cartoon PFP for TikTok

Cartoon PFPs are highly popular on TikTok. Users find any cartoon character that they enjoy or relate to and will use it as an image of that character. So, you can use the same for your account. You can also give it a Twist by taking an image that is related to your business and giving it a cartoonish look.

7. Transparent PFP for TikTok

A transparent profile picture can cause your followers to take a second look. It lets your followers watch a video through the picture. Thus, it provides a unique viewing experience. All you have to do is remove the background from the photo and head over to TikTok to upload it.

Part 4: How to Customize PFP on TikTok?

To get a good PFP for TikTok, you need to customize it. You can use a good editing tool for this process. One such effective tool is Filmora. Here are the steps you have to follow to customize your PFP for TikTok and make it stand out.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

1. The first thing you have to do is import the file you would like to customize into the Media Library.
2. Using Filmora, you will be able to do some editing, such as rotate, trim, brighten, split, merge, and a lot more. The tool comes with some interesting editing features for you to take advantage of. You have to drag the photo you want to edit along with the elements you want to add to the photo. Make sure that you are adjusting the elements properly.
3. You can check the result by clicking on the Play option present in the Preview window. In case you are happy with the outcome, you can move on to the next step.
4. When you are done editing the picture, you have to click on the ‘Export’ button for the output. Since you will only be able to upload your PFP through your Android or iOS smartphone, you have to choose a device present on the Export Window’s left panel and then select the device.

However, you should know that exporting is not going to transfer your photo to your TikTok account. You will have to add your newly customized photo to your profile from your mobile device.

Conclusion

From cool PFP for TikTok to cute ones, this guide will help you create what you need. Keep in mind to make them stand out; you don’t have to use your own photo. Use any photo but make sure it is not scary.

Best Practices in TikTok Advertising: From Concept to Campaign Launch

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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