Coolest TikTok Viral Rap Songs of the Year

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Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.

In this article, you will learn about the top TikTok rap songs 2021.

In this article

01 20 Popular TikTok Rap Songs in 2021

02 Who Is the Best Rapper in TikTok?

Part 1: 20 Popular TikTok Rap Songs in 2021

Check out the popular TikTok rap songs that you can dance to.

1. YNW Melly and 9lokkNine - “223’s”

Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.

2. Megan Thee Stallion Savage

This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.

3. Roddy Ricch the Box

The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.

4. Doja Cat Say So

Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.

5. K Camp Lottery (Renegade)

If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.

6. Cardi B ft Megan Thee Stallion Wap

The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.

7. Saweetie Tap In

Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.

8. Benee Supalonely ft. Gus Dappperton

The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.

9. Tampa Curhat Beat and Karl Wine Baila

This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.

10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)

The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.

11. Rod Wave ft. ATR Son Son Rags2Riches

Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.

12. Pop Smoke What You Know Bout Love

The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.

13. Surfaces Sunday Best

Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.

14. Curtis Waters Stunnin’ ft. Harm Franklin

In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.

15. Doja Cat Boss Bitch

Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.

16. Sada Baby Whole Lotta Choppas

It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.

17. Powfu Death Bed (Coffee for Your Head)

It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.

18. Puri Coño ft. Jhorrmountain x Adje

It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.

19. Young Thug Relationship ft. Future

The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.

20. Jackboys and Travis Scott are OUT WEST ft. Young Thug

This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.

Part 2: Who Is the Best Rapper in TikTok?

Here are the top TikTok rappers and their songs to watch out for.

1. Lil Yachty: All you had to say & One Night.
2. Saweetie: Confetti and Tap In.
3. Young M.A. Body Bag and Beat Box.
4. Doja Cat: Say So and Boss Bitch.
5. Wiz Khalifa: No Sleep and So High.

Conclusion

One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.

Try It Free Try It Free

Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.

In this article, you will learn about the top TikTok rap songs 2021.

In this article

01 20 Popular TikTok Rap Songs in 2021

02 Who Is the Best Rapper in TikTok?

Part 1: 20 Popular TikTok Rap Songs in 2021

Check out the popular TikTok rap songs that you can dance to.

1. YNW Melly and 9lokkNine - “223’s”

Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.

2. Megan Thee Stallion Savage

This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.

3. Roddy Ricch the Box

The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.

4. Doja Cat Say So

Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.

5. K Camp Lottery (Renegade)

If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.

6. Cardi B ft Megan Thee Stallion Wap

The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.

7. Saweetie Tap In

Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.

8. Benee Supalonely ft. Gus Dappperton

The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.

9. Tampa Curhat Beat and Karl Wine Baila

This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.

10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)

The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.

11. Rod Wave ft. ATR Son Son Rags2Riches

Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.

12. Pop Smoke What You Know Bout Love

The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.

13. Surfaces Sunday Best

Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.

14. Curtis Waters Stunnin’ ft. Harm Franklin

In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.

15. Doja Cat Boss Bitch

Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.

16. Sada Baby Whole Lotta Choppas

It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.

17. Powfu Death Bed (Coffee for Your Head)

It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.

18. Puri Coño ft. Jhorrmountain x Adje

It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.

19. Young Thug Relationship ft. Future

The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.

20. Jackboys and Travis Scott are OUT WEST ft. Young Thug

This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.

Part 2: Who Is the Best Rapper in TikTok?

Here are the top TikTok rappers and their songs to watch out for.

1. Lil Yachty: All you had to say & One Night.
2. Saweetie: Confetti and Tap In.
3. Young M.A. Body Bag and Beat Box.
4. Doja Cat: Say So and Boss Bitch.
5. Wiz Khalifa: No Sleep and So High.

Conclusion

One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.

Try It Free Try It Free

Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.

In this article, you will learn about the top TikTok rap songs 2021.

In this article

01 20 Popular TikTok Rap Songs in 2021

02 Who Is the Best Rapper in TikTok?

Part 1: 20 Popular TikTok Rap Songs in 2021

Check out the popular TikTok rap songs that you can dance to.

1. YNW Melly and 9lokkNine - “223’s”

Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.

2. Megan Thee Stallion Savage

This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.

3. Roddy Ricch the Box

The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.

4. Doja Cat Say So

Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.

5. K Camp Lottery (Renegade)

If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.

6. Cardi B ft Megan Thee Stallion Wap

The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.

7. Saweetie Tap In

Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.

8. Benee Supalonely ft. Gus Dappperton

The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.

9. Tampa Curhat Beat and Karl Wine Baila

This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.

10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)

The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.

11. Rod Wave ft. ATR Son Son Rags2Riches

Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.

12. Pop Smoke What You Know Bout Love

The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.

13. Surfaces Sunday Best

Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.

14. Curtis Waters Stunnin’ ft. Harm Franklin

In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.

15. Doja Cat Boss Bitch

Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.

16. Sada Baby Whole Lotta Choppas

It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.

17. Powfu Death Bed (Coffee for Your Head)

It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.

18. Puri Coño ft. Jhorrmountain x Adje

It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.

19. Young Thug Relationship ft. Future

The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.

20. Jackboys and Travis Scott are OUT WEST ft. Young Thug

This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.

Part 2: Who Is the Best Rapper in TikTok?

Here are the top TikTok rappers and their songs to watch out for.

1. Lil Yachty: All you had to say & One Night.
2. Saweetie: Confetti and Tap In.
3. Young M.A. Body Bag and Beat Box.
4. Doja Cat: Say So and Boss Bitch.
5. Wiz Khalifa: No Sleep and So High.

Conclusion

One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.

Try It Free Try It Free

Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.

In this article, you will learn about the top TikTok rap songs 2021.

In this article

01 20 Popular TikTok Rap Songs in 2021

02 Who Is the Best Rapper in TikTok?

Part 1: 20 Popular TikTok Rap Songs in 2021

Check out the popular TikTok rap songs that you can dance to.

1. YNW Melly and 9lokkNine - “223’s”

Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.

2. Megan Thee Stallion Savage

This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.

3. Roddy Ricch the Box

The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.

4. Doja Cat Say So

Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.

5. K Camp Lottery (Renegade)

If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.

6. Cardi B ft Megan Thee Stallion Wap

The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.

7. Saweetie Tap In

Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.

8. Benee Supalonely ft. Gus Dappperton

The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.

9. Tampa Curhat Beat and Karl Wine Baila

This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.

10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)

The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.

11. Rod Wave ft. ATR Son Son Rags2Riches

Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.

12. Pop Smoke What You Know Bout Love

The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.

13. Surfaces Sunday Best

Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.

14. Curtis Waters Stunnin’ ft. Harm Franklin

In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.

15. Doja Cat Boss Bitch

Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.

16. Sada Baby Whole Lotta Choppas

It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.

17. Powfu Death Bed (Coffee for Your Head)

It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.

18. Puri Coño ft. Jhorrmountain x Adje

It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.

19. Young Thug Relationship ft. Future

The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.

20. Jackboys and Travis Scott are OUT WEST ft. Young Thug

This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.

Part 2: Who Is the Best Rapper in TikTok?

Here are the top TikTok rappers and their songs to watch out for.

1. Lil Yachty: All you had to say & One Night.
2. Saweetie: Confetti and Tap In.
3. Young M.A. Body Bag and Beat Box.
4. Doja Cat: Say So and Boss Bitch.
5. Wiz Khalifa: No Sleep and So High.

Conclusion

One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.

From Strategy to Success: How to Launch Top-Tier TikTok Campaigns

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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