Beyond Imagination: The Real-World Significance of Snapchat Emojis

Snapchat Emojis: the Real Meaning You May not Know

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you’re a Snapchat user, you will have spotted the emojis that appear in your friends list next to the names of your friends. These Snapchat emojis don’t simply remain the same forever, but instead change over the course of time, and the changes themselves are based on the way that you interact with your friend. Only you are able to see the emojis. The Snapchat emojis themselves include stars, hearts, faces and more.

• Part1: What do exactly the Snapchat emojis mean?
• Part2: How to change the streak emojis on Snapchat
• Part3: How to get a Bitmoji on Snapchat
• Part4: Why to use Snapchat emojis

Part 1: What do exactly the Snapchat emojis mean?

In this section, we will tell you all about the different emojis on Snapchat. If you’ve been wondering what the Snap emoji meanings actually are, read on. A Gold Star next to someone’s name means they have replaced your snaps during the past 24 hours. A Yellow Star means you are #1 best friends with one another. You will send your largest amount of snaps to them and vice versa.

A Red Heart snap emoji is used to say that you have been #1 Bfs for a fortnight without interruption, whilst a Pink Heart Snapchat best friend emoji tells that that this has been the case for two months. If you see a baby emoji, this means you have only recently become friends with the person.

Have you seen a Face with Sunglasses? This means the person is B.Fs with one of your best friends and you send plenty of snaps to someone that they send many snaps to. A Grimacing Face tells you that your #1 is also their #1 friend and that the person you send the most snaps to is the same person they send the vast majority of their snaps to.

The Smirking Face shows that you are one of their B.Fs without this being reciprocated. In other words, they send you many snaps but you don’t return the favor. A Smiling Face means that you are good friends with someone but they aren’t quite your #1 B.F.

Part 2: How to change the streak emojis on Snapchat

If you’re not happy with the emojis that you are seeing or you feel that they are not accurate for the person in question, don’t worry – these can easily be changed. You can switch the emojis by taking the following steps.

• Open Snapchat and swipe down
• Tap Settings
• Tap Manage Preferences
• Tap Friend Emojis
• Tap the icon that you want to change
• Tap the emoji that you wish to use

Part 3: How to get a Bitmoji on Snapchat

Snapchat purchased Bitmoji creator Bitstrips in 2016 in an attempt to capitalise on the popularity of emojis. It is now possible to link your Bitmoji account to your Snapchat one, and it only takes a few moments to connect the two. By doing so, you can enjoy greater customisation options and enhance the experience of using Snapchat.

Take these steps if you wish to get a personal Bitmoji on Snapchat.

1. Open your Snapchat settings

Swipe down on your home screen, tapping the gear icon located in the top right-hand corner of your screen.

You can find this in the ‘My Account’ section. Those that have already registered with Bitmoji will be able to link their account in the next step, but if you haven’t, you will need to set up a new Bitmoji account.

2. Agree and connect

You will now be able to link your Bitmoji account up to your Snapchat account. This means you can easily share your very own Bitmoji character with your followers on Snapchat and make the experience of using the service even more fun and personal to you.

3. Send Snaps using your new Bitmoji character

Everything is set up for you to make the most of linking Bitmoji to Snapchat. Your Bitmoji is now stored in your regular emoji tab and can be seen under the icon which resembles a face.

Part 4: Why to use Snapchat emojis

There are many great reasons for using Snapchat. The platform first appeared way back in September and has attracted millions upon millions of users since then. Snapchat may be strongly associated with teenagers, but it is used by adults of all ages. When you use Snapchat, the content you share is more direct and personal and is only seen by the people you want to see it, for ten seconds only. Snapchat is great for privacy, and if anyone attempts to take a screenshot of your content you will be notified.

Another reason so many people use Snapchat is that there are no complex settings to leave you confused. It also simplifies the video calling process and makes it much less complicated than other video communication platforms. Snapchat has also become a major marketing tool for businesses around the world, allowing them to connect with and promote their services to a wider range of tech-loving users.

You may also like: Add Emojis to Videos on YouTube/Facebook/Snapchat [Step by Step Guide] >>

Conclusion

More and more people are using Bitmoji to change the emojis on Snapchat. When you use Bitmoji to change your Snap emojis, you can make an excellent statement about yourself. Snapchat brings friends closer together, and it’s said that the platform had more daily users than Twitter in 2016. The creators of Snapchat actually failed 34 projects before their innovation became a success, which shows that perseverance can pay off. Why not change your Snapchat emojis today?

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Unveiling User Experiences: TikTok and Snap’s Comparison

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: