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"2024 Approved Proven Methods for Crafting Big Head Effects in TikTok (3 Approaches)"
Proven Methods for Crafting Big Head Effects in TikTok (3 Approaches)
On TikTok, the Big head effect is commonly employed by content producers to generate humorous videos. In particular, the Big head filter may be utilized for various creative production projects, including caricature films, memes, and teaching.
How to get that TikTok Big Head effect? Would you like to make your head look larger than your body in TikTok videos or photos? It’s effortless to do on your Android smartphone. The best part is that we will show you how to use a Big head filter on different applications in this article and how to edit it. Aside from TikTok, there’s another software you can use to enlarge your head in videos or images. Let’s show you!
In this article
01 How to Get the Big Head Filter on TikTok?
02 How to Make a Big Head Effect in CapCut?
03 How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Part 1: How to Get the Big Head Filter on TikTok?
The TikTok Big Head effect is an extremely entertaining filter. TikTok is a social media platform that specializes in sharing short video content. Its consumer subscription has surpassed Facebook, Instagram, Twitter, and even Snapchat, and its download percentages are much greater than those of the above said social networking sites.
The TikTok Big Head effect on TikTok, on the other hand, was so widespread that it began to be used by more prominent ‘TikTokers.’ Afterward, in a single glance, all users of the social networking in concern began to use it on TikTok live broadcasts. This is how you can use the TikTok Big Head effect:
Step 1: Go to TikTok’s Discover menu to access the Big Head effects.
Step 2: Type “Big Head“ or #bighead into the search bar and choose the top hashtag**_, #bighead_**. Each TikTok video that employs a Big Head filter would then be displayed.
Step 3: To test out a filter, choose one of the numerous videos available and look for the filter’s name in the lower-left corner.
Step 4: Try pressing on the filter’s title, then touch on the Camera icon at the bottom of the display to make a TikTok video employing the Big Head filter in concern.
Here is a detailed video tutorial about how to make a big head effect in TikTok directly.
Part 2: How to Make a Big Head Effect in CapCut?
CapCut is a content creation application that lets users apply various stickers, filters , and effects to their videos. It also has an essential green screen function, a zooming capability that acts like a Ken Burns effect , and many more features.
With the CapCut software, you can quickly enlarge your head in videos. With a single click of the big head effect, your head would instantly become larger than your body. Here’s how to do it step by step:
Step 1: In the CapCut software, create a New Project and then upload a video in which you will enlarge your head.
Step 2: Click the Effects option at the bottom of the display, and then tap the Facial or Body Effects option.
Step 3: Locate and choose the Big Head effect from the Emotions effect section.
Step 4: The big head effect may be modified in speed, range, and intensity. Finally, adjust the duration of the Big head effect to match the video’s length.
You can check the video tutorial below to find out more details in creating big head and small body effect on video with CapCut.
Part 3: How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Filmora video editor by Wondershare includes the typical overlays, transitions, trimming, as well as the effects that we’ve grown to expect from the enthusiast-level video editor. It features a user-friendly interface that is clean, minimalistic, and dark. If that wasn’t enough, we’re sure you’ll be pleased to learn that the Filmora program can be used to create the TikTok big head effect in several ways.
With all of the characteristics we’ve discussed so far, you may further customize the Big Head effect with various Filmora effects. Let’s show you how:
Launch Filmora and click on the Import tab to select the video file you want to use. And then drag and drop the imported media file onto the timeline panel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 1: Create Big Head with AR Stick Bubble Head Effect in Filmora Video Editor
To add the Big Head effect on Filmora, click on the Effects option and select the AR Stickers option. Type bubble head in the search bar and then you will see it in the screen. Then, drag and drop the AR Stickers Bubble Head effect onto the timeline**,** specifically to the portion of the video where you want to add the Big Head filter on the person. As you do that, you will see a Bubble present on the video.
Besides the bubble head effect, there are many more AR stickers available, such as heart eyes, censor bar, emojis, and big eyes. Download the Filmora video editor now and check it yourself.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 2: Add Magnify Effect to Video
In the Effects tab, go to the Recommended category, and then you will see the magnify effect. Drag and drop it to the timeline above the video track, and you will see part of the video has been magnified accordingly.
Now, double click on the effect in the timeline and open the Properties of the magnify effect. From the Properties section, you can adjust the size of the bubble using functions such as the Radius, CenterY, CenterX, Alpha, Zoom rate, etc to get a better video with big head effects.
Note: If you’re unable to locate the Magnify option in the Effects tab, please download and install the latest version of Filmora, and then type “Magnify” in the search bar, and the system will directly take you to where the option is present.
Method 3: Use Mask and Scale to Make a Video with Big Head Effect
Besides adding magnify effects and bubblehead effects, you can also use the mask preset to create a big head effect in Filmora.
Drag and drop the video to video track 1 and video track 2 respectively in Filmora. Then go to the Effect tab, and scroll down to the Utility category, and place the Image Mask effect to the video above. Or, you can type image mask in the search bar to locate it quickly.
Now, double-click the video with the image mask to adjust the properties. Scroll down to the Video Effects field, and you will see the Image Mask. Click the arrow icon to choose a mask preset, adjust its position and size settings to fit the video.
Tips: You can hide the video in track 1 by clicking the eye icon so you can adjust the video with the image mask conveniently. Click it again then you will see the video.
Next, click the video in track 2 again, and then go to the Transform tab, use the Scale slider to adjust the video size to make a big head effect.
Watch the video tutorial below to find out how to use the Image Mask effect to create a video with a big head effect in Filmora.
For Win 7 or later (64-bit)
For macOS 10.12 or later
After creating the video with a big head effect, click the Export button on the screen to save the video on the computer, and then upload it to TikTok from your computer directly.
Conclusion
This article demonstrates the steps you need to take to add the TikTok Big Head filter to your videos. Remember, the Big Head filter is used to make videos more amusing for entertainment purposes.
Not only TikTok, but different apps such as CapCut on Android and Wondershare Filmora on PC can be of great use to you. Especially in Filmora, you get tons of video editing features that unlock your way into the editing world!
02 How to Make a Big Head Effect in CapCut?
03 How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Part 1: How to Get the Big Head Filter on TikTok?
The TikTok Big Head effect is an extremely entertaining filter. TikTok is a social media platform that specializes in sharing short video content. Its consumer subscription has surpassed Facebook, Instagram, Twitter, and even Snapchat, and its download percentages are much greater than those of the above said social networking sites.
The TikTok Big Head effect on TikTok, on the other hand, was so widespread that it began to be used by more prominent ‘TikTokers.’ Afterward, in a single glance, all users of the social networking in concern began to use it on TikTok live broadcasts. This is how you can use the TikTok Big Head effect:
Step 1: Go to TikTok’s Discover menu to access the Big Head effects.
Step 2: Type “Big Head“ or #bighead into the search bar and choose the top hashtag**_, #bighead_**. Each TikTok video that employs a Big Head filter would then be displayed.
Step 3: To test out a filter, choose one of the numerous videos available and look for the filter’s name in the lower-left corner.
Step 4: Try pressing on the filter’s title, then touch on the Camera icon at the bottom of the display to make a TikTok video employing the Big Head filter in concern.
Here is a detailed video tutorial about how to make a big head effect in TikTok directly.
Part 2: How to Make a Big Head Effect in CapCut?
CapCut is a content creation application that lets users apply various stickers, filters , and effects to their videos. It also has an essential green screen function, a zooming capability that acts like a Ken Burns effect , and many more features.
With the CapCut software, you can quickly enlarge your head in videos. With a single click of the big head effect, your head would instantly become larger than your body. Here’s how to do it step by step:
Step 1: In the CapCut software, create a New Project and then upload a video in which you will enlarge your head.
Step 2: Click the Effects option at the bottom of the display, and then tap the Facial or Body Effects option.
Step 3: Locate and choose the Big Head effect from the Emotions effect section.
Step 4: The big head effect may be modified in speed, range, and intensity. Finally, adjust the duration of the Big head effect to match the video’s length.
You can check the video tutorial below to find out more details in creating big head and small body effect on video with CapCut.
Part 3: How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Filmora video editor by Wondershare includes the typical overlays, transitions, trimming, as well as the effects that we’ve grown to expect from the enthusiast-level video editor. It features a user-friendly interface that is clean, minimalistic, and dark. If that wasn’t enough, we’re sure you’ll be pleased to learn that the Filmora program can be used to create the TikTok big head effect in several ways.
With all of the characteristics we’ve discussed so far, you may further customize the Big Head effect with various Filmora effects. Let’s show you how:
Launch Filmora and click on the Import tab to select the video file you want to use. And then drag and drop the imported media file onto the timeline panel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 1: Create Big Head with AR Stick Bubble Head Effect in Filmora Video Editor
To add the Big Head effect on Filmora, click on the Effects option and select the AR Stickers option. Type bubble head in the search bar and then you will see it in the screen. Then, drag and drop the AR Stickers Bubble Head effect onto the timeline**,** specifically to the portion of the video where you want to add the Big Head filter on the person. As you do that, you will see a Bubble present on the video.
Besides the bubble head effect, there are many more AR stickers available, such as heart eyes, censor bar, emojis, and big eyes. Download the Filmora video editor now and check it yourself.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 2: Add Magnify Effect to Video
In the Effects tab, go to the Recommended category, and then you will see the magnify effect. Drag and drop it to the timeline above the video track, and you will see part of the video has been magnified accordingly.
Now, double click on the effect in the timeline and open the Properties of the magnify effect. From the Properties section, you can adjust the size of the bubble using functions such as the Radius, CenterY, CenterX, Alpha, Zoom rate, etc to get a better video with big head effects.
Note: If you’re unable to locate the Magnify option in the Effects tab, please download and install the latest version of Filmora, and then type “Magnify” in the search bar, and the system will directly take you to where the option is present.
Method 3: Use Mask and Scale to Make a Video with Big Head Effect
Besides adding magnify effects and bubblehead effects, you can also use the mask preset to create a big head effect in Filmora.
Drag and drop the video to video track 1 and video track 2 respectively in Filmora. Then go to the Effect tab, and scroll down to the Utility category, and place the Image Mask effect to the video above. Or, you can type image mask in the search bar to locate it quickly.
Now, double-click the video with the image mask to adjust the properties. Scroll down to the Video Effects field, and you will see the Image Mask. Click the arrow icon to choose a mask preset, adjust its position and size settings to fit the video.
Tips: You can hide the video in track 1 by clicking the eye icon so you can adjust the video with the image mask conveniently. Click it again then you will see the video.
Next, click the video in track 2 again, and then go to the Transform tab, use the Scale slider to adjust the video size to make a big head effect.
Watch the video tutorial below to find out how to use the Image Mask effect to create a video with a big head effect in Filmora.
For Win 7 or later (64-bit)
For macOS 10.12 or later
After creating the video with a big head effect, click the Export button on the screen to save the video on the computer, and then upload it to TikTok from your computer directly.
Conclusion
This article demonstrates the steps you need to take to add the TikTok Big Head filter to your videos. Remember, the Big Head filter is used to make videos more amusing for entertainment purposes.
Not only TikTok, but different apps such as CapCut on Android and Wondershare Filmora on PC can be of great use to you. Especially in Filmora, you get tons of video editing features that unlock your way into the editing world!
02 How to Make a Big Head Effect in CapCut?
03 How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Part 1: How to Get the Big Head Filter on TikTok?
The TikTok Big Head effect is an extremely entertaining filter. TikTok is a social media platform that specializes in sharing short video content. Its consumer subscription has surpassed Facebook, Instagram, Twitter, and even Snapchat, and its download percentages are much greater than those of the above said social networking sites.
The TikTok Big Head effect on TikTok, on the other hand, was so widespread that it began to be used by more prominent ‘TikTokers.’ Afterward, in a single glance, all users of the social networking in concern began to use it on TikTok live broadcasts. This is how you can use the TikTok Big Head effect:
Step 1: Go to TikTok’s Discover menu to access the Big Head effects.
Step 2: Type “Big Head“ or #bighead into the search bar and choose the top hashtag**_, #bighead_**. Each TikTok video that employs a Big Head filter would then be displayed.
Step 3: To test out a filter, choose one of the numerous videos available and look for the filter’s name in the lower-left corner.
Step 4: Try pressing on the filter’s title, then touch on the Camera icon at the bottom of the display to make a TikTok video employing the Big Head filter in concern.
Here is a detailed video tutorial about how to make a big head effect in TikTok directly.
Part 2: How to Make a Big Head Effect in CapCut?
CapCut is a content creation application that lets users apply various stickers, filters , and effects to their videos. It also has an essential green screen function, a zooming capability that acts like a Ken Burns effect , and many more features.
With the CapCut software, you can quickly enlarge your head in videos. With a single click of the big head effect, your head would instantly become larger than your body. Here’s how to do it step by step:
Step 1: In the CapCut software, create a New Project and then upload a video in which you will enlarge your head.
Step 2: Click the Effects option at the bottom of the display, and then tap the Facial or Body Effects option.
Step 3: Locate and choose the Big Head effect from the Emotions effect section.
Step 4: The big head effect may be modified in speed, range, and intensity. Finally, adjust the duration of the Big head effect to match the video’s length.
You can check the video tutorial below to find out more details in creating big head and small body effect on video with CapCut.
Part 3: How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Filmora video editor by Wondershare includes the typical overlays, transitions, trimming, as well as the effects that we’ve grown to expect from the enthusiast-level video editor. It features a user-friendly interface that is clean, minimalistic, and dark. If that wasn’t enough, we’re sure you’ll be pleased to learn that the Filmora program can be used to create the TikTok big head effect in several ways.
With all of the characteristics we’ve discussed so far, you may further customize the Big Head effect with various Filmora effects. Let’s show you how:
Launch Filmora and click on the Import tab to select the video file you want to use. And then drag and drop the imported media file onto the timeline panel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 1: Create Big Head with AR Stick Bubble Head Effect in Filmora Video Editor
To add the Big Head effect on Filmora, click on the Effects option and select the AR Stickers option. Type bubble head in the search bar and then you will see it in the screen. Then, drag and drop the AR Stickers Bubble Head effect onto the timeline**,** specifically to the portion of the video where you want to add the Big Head filter on the person. As you do that, you will see a Bubble present on the video.
Besides the bubble head effect, there are many more AR stickers available, such as heart eyes, censor bar, emojis, and big eyes. Download the Filmora video editor now and check it yourself.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 2: Add Magnify Effect to Video
In the Effects tab, go to the Recommended category, and then you will see the magnify effect. Drag and drop it to the timeline above the video track, and you will see part of the video has been magnified accordingly.
Now, double click on the effect in the timeline and open the Properties of the magnify effect. From the Properties section, you can adjust the size of the bubble using functions such as the Radius, CenterY, CenterX, Alpha, Zoom rate, etc to get a better video with big head effects.
Note: If you’re unable to locate the Magnify option in the Effects tab, please download and install the latest version of Filmora, and then type “Magnify” in the search bar, and the system will directly take you to where the option is present.
Method 3: Use Mask and Scale to Make a Video with Big Head Effect
Besides adding magnify effects and bubblehead effects, you can also use the mask preset to create a big head effect in Filmora.
Drag and drop the video to video track 1 and video track 2 respectively in Filmora. Then go to the Effect tab, and scroll down to the Utility category, and place the Image Mask effect to the video above. Or, you can type image mask in the search bar to locate it quickly.
Now, double-click the video with the image mask to adjust the properties. Scroll down to the Video Effects field, and you will see the Image Mask. Click the arrow icon to choose a mask preset, adjust its position and size settings to fit the video.
Tips: You can hide the video in track 1 by clicking the eye icon so you can adjust the video with the image mask conveniently. Click it again then you will see the video.
Next, click the video in track 2 again, and then go to the Transform tab, use the Scale slider to adjust the video size to make a big head effect.
Watch the video tutorial below to find out how to use the Image Mask effect to create a video with a big head effect in Filmora.
For Win 7 or later (64-bit)
For macOS 10.12 or later
After creating the video with a big head effect, click the Export button on the screen to save the video on the computer, and then upload it to TikTok from your computer directly.
Conclusion
This article demonstrates the steps you need to take to add the TikTok Big Head filter to your videos. Remember, the Big Head filter is used to make videos more amusing for entertainment purposes.
Not only TikTok, but different apps such as CapCut on Android and Wondershare Filmora on PC can be of great use to you. Especially in Filmora, you get tons of video editing features that unlock your way into the editing world!
02 How to Make a Big Head Effect in CapCut?
03 How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Part 1: How to Get the Big Head Filter on TikTok?
The TikTok Big Head effect is an extremely entertaining filter. TikTok is a social media platform that specializes in sharing short video content. Its consumer subscription has surpassed Facebook, Instagram, Twitter, and even Snapchat, and its download percentages are much greater than those of the above said social networking sites.
The TikTok Big Head effect on TikTok, on the other hand, was so widespread that it began to be used by more prominent ‘TikTokers.’ Afterward, in a single glance, all users of the social networking in concern began to use it on TikTok live broadcasts. This is how you can use the TikTok Big Head effect:
Step 1: Go to TikTok’s Discover menu to access the Big Head effects.
Step 2: Type “Big Head“ or #bighead into the search bar and choose the top hashtag**_, #bighead_**. Each TikTok video that employs a Big Head filter would then be displayed.
Step 3: To test out a filter, choose one of the numerous videos available and look for the filter’s name in the lower-left corner.
Step 4: Try pressing on the filter’s title, then touch on the Camera icon at the bottom of the display to make a TikTok video employing the Big Head filter in concern.
Here is a detailed video tutorial about how to make a big head effect in TikTok directly.
Part 2: How to Make a Big Head Effect in CapCut?
CapCut is a content creation application that lets users apply various stickers, filters , and effects to their videos. It also has an essential green screen function, a zooming capability that acts like a Ken Burns effect , and many more features.
With the CapCut software, you can quickly enlarge your head in videos. With a single click of the big head effect, your head would instantly become larger than your body. Here’s how to do it step by step:
Step 1: In the CapCut software, create a New Project and then upload a video in which you will enlarge your head.
Step 2: Click the Effects option at the bottom of the display, and then tap the Facial or Body Effects option.
Step 3: Locate and choose the Big Head effect from the Emotions effect section.
Step 4: The big head effect may be modified in speed, range, and intensity. Finally, adjust the duration of the Big head effect to match the video’s length.
You can check the video tutorial below to find out more details in creating big head and small body effect on video with CapCut.
Part 3: How to Add Big Head Effect in Filmora Video Editor? [3 Ways]
Filmora video editor by Wondershare includes the typical overlays, transitions, trimming, as well as the effects that we’ve grown to expect from the enthusiast-level video editor. It features a user-friendly interface that is clean, minimalistic, and dark. If that wasn’t enough, we’re sure you’ll be pleased to learn that the Filmora program can be used to create the TikTok big head effect in several ways.
With all of the characteristics we’ve discussed so far, you may further customize the Big Head effect with various Filmora effects. Let’s show you how:
Launch Filmora and click on the Import tab to select the video file you want to use. And then drag and drop the imported media file onto the timeline panel.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 1: Create Big Head with AR Stick Bubble Head Effect in Filmora Video Editor
To add the Big Head effect on Filmora, click on the Effects option and select the AR Stickers option. Type bubble head in the search bar and then you will see it in the screen. Then, drag and drop the AR Stickers Bubble Head effect onto the timeline**,** specifically to the portion of the video where you want to add the Big Head filter on the person. As you do that, you will see a Bubble present on the video.
Besides the bubble head effect, there are many more AR stickers available, such as heart eyes, censor bar, emojis, and big eyes. Download the Filmora video editor now and check it yourself.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Method 2: Add Magnify Effect to Video
In the Effects tab, go to the Recommended category, and then you will see the magnify effect. Drag and drop it to the timeline above the video track, and you will see part of the video has been magnified accordingly.
Now, double click on the effect in the timeline and open the Properties of the magnify effect. From the Properties section, you can adjust the size of the bubble using functions such as the Radius, CenterY, CenterX, Alpha, Zoom rate, etc to get a better video with big head effects.
Note: If you’re unable to locate the Magnify option in the Effects tab, please download and install the latest version of Filmora, and then type “Magnify” in the search bar, and the system will directly take you to where the option is present.
Method 3: Use Mask and Scale to Make a Video with Big Head Effect
Besides adding magnify effects and bubblehead effects, you can also use the mask preset to create a big head effect in Filmora.
Drag and drop the video to video track 1 and video track 2 respectively in Filmora. Then go to the Effect tab, and scroll down to the Utility category, and place the Image Mask effect to the video above. Or, you can type image mask in the search bar to locate it quickly.
Now, double-click the video with the image mask to adjust the properties. Scroll down to the Video Effects field, and you will see the Image Mask. Click the arrow icon to choose a mask preset, adjust its position and size settings to fit the video.
Tips: You can hide the video in track 1 by clicking the eye icon so you can adjust the video with the image mask conveniently. Click it again then you will see the video.
Next, click the video in track 2 again, and then go to the Transform tab, use the Scale slider to adjust the video size to make a big head effect.
Watch the video tutorial below to find out how to use the Image Mask effect to create a video with a big head effect in Filmora.
For Win 7 or later (64-bit)
For macOS 10.12 or later
After creating the video with a big head effect, click the Export button on the screen to save the video on the computer, and then upload it to TikTok from your computer directly.
Conclusion
This article demonstrates the steps you need to take to add the TikTok Big Head filter to your videos. Remember, the Big Head filter is used to make videos more amusing for entertainment purposes.
Not only TikTok, but different apps such as CapCut on Android and Wondershare Filmora on PC can be of great use to you. Especially in Filmora, you get tons of video editing features that unlock your way into the editing world!
Mastering the Art of Captivating Social Media Marketing with TikTok
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
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- Title: "2024 Approved Proven Methods for Crafting Big Head Effects in TikTok (3 Approaches)"
- Author: Gary
- Created at : 2024-05-23 06:41:04
- Updated at : 2024-05-24 06:41:04
- Link: https://tiktok-clips.techidaily.com/2024-approved-proven-methods-for-crafting-big-head-effects-in-tiktok-3-approaches/
- License: This work is licensed under CC BY-NC-SA 4.0.
