Pro-Free Tools: Best 10 TikTok Editors Compatible with MacOS

10+ Free TikTok Video Editing Apps/Website on Mac

Shanoon Cox

Dec 14, 2023• Proven solutions

TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.

In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.

2. FlexClip

It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.

To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.

Pros

● East and free to use

● Several video template

● No need to download software

● Several royalty-free media sources

Cons

● The free version is limited

● Doesn’t have an undo button

3. ClipChamp

ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.

Pros

● The free to use and work in the browser

● Has a large media library

● Lets you import files with just a click

Cons

● The free version offers only limited features

● You have to sign up to use

4. Kawping

Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.

Pros

● Available for free and easy to use

● Doesn’t add watermark

● Comes with several editing features

Cons

● Exports video rather slowly

● Doesn’t have media resources

5. Camtasia

This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.

In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.

Pros

● Screen recording with audio

● Large audio and music library

● Offers video templates

Cons

● The free trial doesn’t offer all features

6. Adobe Rush

It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.

Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.

Pros

● Lets you share videos directly from Tiktok

● Cross-platform availability

● Is compatible with the other video editing software products by Adobe

Cons

● The app cannot be accessed in all corners of the world

● The free version allows you to export just 3 videos every month

7. Wondershare Filmora

Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.

Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.

Pros

● Offers multiple audio and visual effects

● Supports 4K video editing

● Powerful video and sound editing tools

Cons

● Doesn’t allow you to export videos from TikTok to FilmoraX

8. BeeCut

This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.

Pros

● Lets you edit TikTok videos using various tools

● Enables video editing in multiple aspect ratios and resolutions

● Comes with several color strokes, animation, and other effects

Cons

● Doesn’t have Chroma Key function

9. Open Shot

OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.

Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.

Pros

● Provides templates for editing tiles

● Lets you trim videos at your will

● Has free built-in animation and effects

Cons

● Can be buggy at times

10. Kdenlive

Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.

Pros

● Lets you edit video and audio tracks

● Customizes shortcuts easily

● Is an open-source software

Cons

● Updates slowly

11. Blender

This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.

Pros

● Supports GPU and CPU rendering

● Is a 3D creation suite

● Has different sculpture brushes and tools

Cons

● Animation management isn’t smooth

Conclusion

Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.

Learn More: How to Make a Video Meme for Tiktok>>>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Dec 14, 2023• Proven solutions

TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.

In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.

2. FlexClip

It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.

To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.

Pros

● East and free to use

● Several video template

● No need to download software

● Several royalty-free media sources

Cons

● The free version is limited

● Doesn’t have an undo button

3. ClipChamp

ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.

Pros

● The free to use and work in the browser

● Has a large media library

● Lets you import files with just a click

Cons

● The free version offers only limited features

● You have to sign up to use

4. Kawping

Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.

Pros

● Available for free and easy to use

● Doesn’t add watermark

● Comes with several editing features

Cons

● Exports video rather slowly

● Doesn’t have media resources

5. Camtasia

This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.

In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.

Pros

● Screen recording with audio

● Large audio and music library

● Offers video templates

Cons

● The free trial doesn’t offer all features

6. Adobe Rush

It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.

Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.

Pros

● Lets you share videos directly from Tiktok

● Cross-platform availability

● Is compatible with the other video editing software products by Adobe

Cons

● The app cannot be accessed in all corners of the world

● The free version allows you to export just 3 videos every month

7. Wondershare Filmora

Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.

Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.

Pros

● Offers multiple audio and visual effects

● Supports 4K video editing

● Powerful video and sound editing tools

Cons

● Doesn’t allow you to export videos from TikTok to FilmoraX

8. BeeCut

This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.

Pros

● Lets you edit TikTok videos using various tools

● Enables video editing in multiple aspect ratios and resolutions

● Comes with several color strokes, animation, and other effects

Cons

● Doesn’t have Chroma Key function

9. Open Shot

OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.

Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.

Pros

● Provides templates for editing tiles

● Lets you trim videos at your will

● Has free built-in animation and effects

Cons

● Can be buggy at times

10. Kdenlive

Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.

Pros

● Lets you edit video and audio tracks

● Customizes shortcuts easily

● Is an open-source software

Cons

● Updates slowly

11. Blender

This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.

Pros

● Supports GPU and CPU rendering

● Is a 3D creation suite

● Has different sculpture brushes and tools

Cons

● Animation management isn’t smooth

Conclusion

Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.

Learn More: How to Make a Video Meme for Tiktok>>>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Dec 14, 2023• Proven solutions

TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.

In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.

2. FlexClip

It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.

To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.

Pros

● East and free to use

● Several video template

● No need to download software

● Several royalty-free media sources

Cons

● The free version is limited

● Doesn’t have an undo button

3. ClipChamp

ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.

Pros

● The free to use and work in the browser

● Has a large media library

● Lets you import files with just a click

Cons

● The free version offers only limited features

● You have to sign up to use

4. Kawping

Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.

Pros

● Available for free and easy to use

● Doesn’t add watermark

● Comes with several editing features

Cons

● Exports video rather slowly

● Doesn’t have media resources

5. Camtasia

This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.

In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.

Pros

● Screen recording with audio

● Large audio and music library

● Offers video templates

Cons

● The free trial doesn’t offer all features

6. Adobe Rush

It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.

Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.

Pros

● Lets you share videos directly from Tiktok

● Cross-platform availability

● Is compatible with the other video editing software products by Adobe

Cons

● The app cannot be accessed in all corners of the world

● The free version allows you to export just 3 videos every month

7. Wondershare Filmora

Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.

Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.

Pros

● Offers multiple audio and visual effects

● Supports 4K video editing

● Powerful video and sound editing tools

Cons

● Doesn’t allow you to export videos from TikTok to FilmoraX

8. BeeCut

This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.

Pros

● Lets you edit TikTok videos using various tools

● Enables video editing in multiple aspect ratios and resolutions

● Comes with several color strokes, animation, and other effects

Cons

● Doesn’t have Chroma Key function

9. Open Shot

OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.

Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.

Pros

● Provides templates for editing tiles

● Lets you trim videos at your will

● Has free built-in animation and effects

Cons

● Can be buggy at times

10. Kdenlive

Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.

Pros

● Lets you edit video and audio tracks

● Customizes shortcuts easily

● Is an open-source software

Cons

● Updates slowly

11. Blender

This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.

Pros

● Supports GPU and CPU rendering

● Is a 3D creation suite

● Has different sculpture brushes and tools

Cons

● Animation management isn’t smooth

Conclusion

Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.

Learn More: How to Make a Video Meme for Tiktok>>>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Dec 14, 2023• Proven solutions

TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.

In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.

2. FlexClip

It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.

To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.

Pros

● East and free to use

● Several video template

● No need to download software

● Several royalty-free media sources

Cons

● The free version is limited

● Doesn’t have an undo button

3. ClipChamp

ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.

Pros

● The free to use and work in the browser

● Has a large media library

● Lets you import files with just a click

Cons

● The free version offers only limited features

● You have to sign up to use

4. Kawping

Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.

Pros

● Available for free and easy to use

● Doesn’t add watermark

● Comes with several editing features

Cons

● Exports video rather slowly

● Doesn’t have media resources

5. Camtasia

This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.

In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.

Pros

● Screen recording with audio

● Large audio and music library

● Offers video templates

Cons

● The free trial doesn’t offer all features

6. Adobe Rush

It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.

Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.

Pros

● Lets you share videos directly from Tiktok

● Cross-platform availability

● Is compatible with the other video editing software products by Adobe

Cons

● The app cannot be accessed in all corners of the world

● The free version allows you to export just 3 videos every month

7. Wondershare Filmora

Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.

Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.

Pros

● Offers multiple audio and visual effects

● Supports 4K video editing

● Powerful video and sound editing tools

Cons

● Doesn’t allow you to export videos from TikTok to FilmoraX

8. BeeCut

This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.

Pros

● Lets you edit TikTok videos using various tools

● Enables video editing in multiple aspect ratios and resolutions

● Comes with several color strokes, animation, and other effects

Cons

● Doesn’t have Chroma Key function

9. Open Shot

OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.

Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.

Pros

● Provides templates for editing tiles

● Lets you trim videos at your will

● Has free built-in animation and effects

Cons

● Can be buggy at times

10. Kdenlive

Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.

Pros

● Lets you edit video and audio tracks

● Customizes shortcuts easily

● Is an open-source software

Cons

● Updates slowly

11. Blender

This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.

Pros

● Supports GPU and CPU rendering

● Is a 3D creation suite

● Has different sculpture brushes and tools

Cons

● Animation management isn’t smooth

Conclusion

Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.

Learn More: How to Make a Video Meme for Tiktok>>>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Strategic TikTok Advertising: Methods for Maximum Impact with Example Campaigns

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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